[{"data":1,"prerenderedAt":401},["ShallowReactive",2],{"project-19590646":3},{"id":4,"name":5,"line":6,"line_source":7,"title":8,"url":9,"domain":9,"maker":10,"posted_at":11,"year":12,"points":13,"comments":14,"rank_in_year":15,"shown_in_year":16,"top":17,"tier":18,"category":19,"subcategory":20,"format":21,"keywords":22,"reception":27,"sentiment":28,"stance_mix":29,"scored_comments":17,"aspects":34,"strip":43,"post_text":46,"what":47,"said":88,"maker_in_thread":218,"shape":228,"grid":232,"attempts":362,"same_week":363,"maker_shows":345,"maker_hidden":393,"reader_version":394,"card":395},"19590646","Maildown","Markdown email campaigns","title","Show HN: Maildown – Markdown email campaigns",null,"chris140957",1554557698,2019,92,53,528,2195,25,"notable","web_saas","email marketing","web_app",[23,24,25,26],"markdown email","email campaigns","transactional email","email api","mixed",-0.29,{"positive":30,"neutral":31,"mixed":32,"critical":33},1,6,7,11,{"idea":35,"execution":38,"pricing":39,"design":40,"docs":41,"privacy":42},{"positive":36,"critical":37},0,2,{"positive":36,"critical":32},{"positive":36,"critical":37},{"positive":30,"critical":36},{"positive":36,"critical":36},{"positive":36,"critical":36},[30,36,36,30,44,36,36,36,36,36,30,36,44,44,36,44,30,36,30,30,30,36,44,44,36,44,36,44,30,44,44,44,36,36,45,36,30,36,30,30],3,5,"Hi,\n\nThe beta program of my new startup, Maildown, is now complete and is now accepting paying customers:\nhttps:\u002F\u002Fwww.maildown.app\n\nAs well as a lot of stability enhancements, we've added a new help system, a new CLI (https:\u002F\u002Fgithub.com\u002Fchris104957\u002Fmailer-cli) and a REST API.\n\nMaildown lets you create transactional and marketing email campaigns using Markdown syntax, so you can generate and send your email content far more quickly than with traditional WYSIWYG editors.\n\nThanks for looking,\nChris",{"problem":48,"audience":54,"pricing":61,"motivation":9,"time_to_build":9,"stack":71,"openness":86,"stage":87,"team_size":86},{"value":49,"source":50,"evidence":51},"Creating and sending email content faster than with WYSIWYG editors","maker",[52],{"id":53},"post",{"value":55,"source":50,"evidence":56},"Developers and people who prefer Markdown over WYSIWYG editors",[57,58],{"id":53},{"id":59,"by":10,"text":60},"19593254","Thanks, I think the CLI\u002FAPI is pretty key too - Ultimately I think Maildown is primarily targeted at developers so its important that it integrates easily with what its customers…",{"value":62,"source":50,"evidence":63},"Paid, starts at £3.50 a month; about 7 pounds per 1000 emails",[64,67],{"id":65,"by":10,"text":66},"19595140","Thanks for the feedback, I didn't think I'd be the only one that hates WYSIWYG. Deliverability is something that we're keeping an eye on. We're using AWS SES, which provides a…",{"id":68,"by":69,"text":70},"19590809","MrQuincle","https:\u002F\u002Fdocs.maildown.app describes your model, 7 pound for 1000 emails. However, it's hard to find. I also miss a lot of information. How do you prevent ending up in spam boxes?…",[72,76],{"value":73,"source":50,"evidence":74},"AWS SES",[75],{"id":65,"by":10,"text":66},{"value":77,"source":50,"evidence":78},"Django",[79,83],{"id":80,"by":81,"text":82},"19592742","shortformblog","I like that this exists, as someone who writes everything in Markdown. (I should note that there is a platform that offers something similar to this already:…",{"id":84,"by":10,"text":85},"19593292","Thanks, this is really interesting. One thing that is theoretically possible with Maildown already (although I haven't tested it yet) is inserting raw HTML into your emails, and…","unknown","launched",{"praise":89,"objections":102,"requests":136,"questions":162,"alternatives":182},[90],{"value":91,"source":92,"evidence":93},"Markdown approach and CLI\u002FAPI appeal to developers","commenter",[94,98],{"id":95,"by":96,"text":97},"19592819","veryworried","Thank you for making your CLI a first class citizen. I have been growing tired of typical web app interfaces and am glad to see something that just gets straight to the point…",{"id":99,"by":100,"text":101},"19593321","tnolet","I would use this. I'm so fed up with rendering HTML (even with MJML) or dealing with WYSIWYG editors in web UI's. However, the concerns would be: 1. Deliverability and everything…",[103,114,125],{"value":104,"source":92,"evidence":105},"Mailchimp-style market is crowded and hard to compete in",[106,110],{"id":107,"by":108,"text":109},"19590987","dplgk","So the value prop is markdown. Besides that, you have to compete equally with Mailchimp, etc which is impossible. Why not offer your markdown parsing as a service layer on top of…",{"id":111,"by":112,"text":113},"19591704","BjoernKW","Reliable mail deliverability is no small problem, however, and one that by and large has already been solved by other providers. If a new competitor enters this market that…",{"value":115,"source":92,"evidence":116},"Signup and email validation reject plus signs",[117,121],{"id":118,"by":119,"text":120},"19593401","si1entstill","It looks like your email validation doesn't allow \"+\" signs. I was able to circumvent (the validation is client side only), but it would be nice if it were allowed. Edit: I am…",{"id":122,"by":123,"text":124},"19590897","mbanerjeepalmer","Signup doesn't allow '+' in the email address, which is sometimes used in Gmail email addresses. Edit: Plus `## Creating contact lists` in the docs doesn't seem to have rendered…",{"value":126,"source":92,"evidence":127},"Onboarding and email verification flow is confusing",[128,132],{"id":129,"by":130,"text":131},"19590938","tln","I got the link. It just took me to the marketing site. The \"Check status\" thing worked, just clunky. Including some of the docs inline in the editor would be very useful...…",{"id":133,"by":134,"text":135},"19591459","bemmu","I had the same issue. I clicked the verification link, but it redirected me to the main site and I still have \"You cannot create any emails yet because you have not verified any…",[137,142,152],{"value":138,"source":92,"evidence":139},"Allow plus signs in email addresses",[140,141],{"id":118,"by":119,"text":120},{"id":122,"by":123,"text":124},{"value":143,"source":92,"evidence":144},"Support HTML and responsive layouts",[145,149],{"id":146,"by":147,"text":148},"19591694","la_fayette","It really looks like a nice backend! I have substantial experience in creating email campains for clients.i must admit that an important features for mailings is a possibility to…",{"id":150,"by":10,"text":151},"19593304","Thanks. Its theoretically possible to insert HTML into mails in Maildown, opening all sorts of possibilities in terms of layouts, but this is not something I've actively explored…",{"value":153,"source":92,"evidence":154},"Pricing page and starter templates",[155,159],{"id":156,"by":157,"text":158},"19590917","ccleve","Looks like you're using undraw svgs with the default color. You can change the color by clicking the color button in the upper right corner of the undraw site. I'd add some…",{"id":160,"by":10,"text":161},"19590943","Thanks, have been meaning to add a pricing page, as well as a tutorial video, to the landing page. Your feedback on monthly vs daily is also interesting. Will consider that -…",[163,172],{"value":164,"source":92,"evidence":165},"How does deliverability and spam avoidance work",[166,167,168],{"id":68,"by":69,"text":70},{"id":99,"by":100,"text":101},{"id":169,"by":170,"text":171},"19591149","PopeDotNinja","Neat! I like Markdown. Out of curiosity, have you tackled email deliverability yet? If so, may I ask if you have any recommended reading sources. I recently found myself…",{"value":173,"source":92,"evidence":174},"Does it support SPF, DKIM and DMARC",[175,179],{"id":176,"by":177,"text":178},"19591865","dguido","My first question for e-mail service providers is always, do you support SPF, DKIM, and DMARC for mail delivery?",{"id":180,"by":10,"text":181},"19595171","Sorry for the slow response. Yes we support all of those. We can send you the appropriate records to set this up on request",[183,195,203,213],{"value":184,"source":92,"evidence":185},"Buttondown",[186,187,191],{"id":80,"by":81,"text":82},{"id":188,"by":189,"text":190},"19592669","josep2","Seems eerily similar to Buttondown(https:\u002F\u002Fbuttondown.email)",{"id":192,"by":193,"text":194},"19593644","exolymph","For anyone who's interested in this but wants to check out various services: https:\u002F\u002Fbuttondown.email\u002F uses Markdown. I've had a great experience with it so far.",{"value":196,"source":92,"evidence":197},"Mailchimp",[198,199],{"id":107,"by":108,"text":109},{"id":200,"by":201,"text":202},"19591826","bhouston","MailChimp is crazy expensive for mailing lists of size.",{"value":204,"source":92,"evidence":205},"EmailOctopus",[206,210],{"id":207,"by":208,"text":209},"19592138","jonathanbull","If this is a problem you're having, I recommend checking out a service that integrates with Amazon SES. This is what we do (EmailOctopus.com) but there are plenty others out…",{"id":211,"by":208,"text":212},"19592127","Speaking as a direct competitor of Mailchimp (CEO of EmailOctopus.com), I strongly disagree. It's an enormous market and there are plenty of ways to differentiate yourself.",{"value":214,"source":92,"evidence":215},"MJML",[216,217],{"id":146,"by":147,"text":148},{"id":99,"by":100,"text":101},{"comments":219,"answered":31,"key":220},15,[221,224,227],{"id":222,"text":223},"19591009","Effectively, that's exactly what I'm doing with AWS.",{"id":225,"text":226},"19595179","Thanks, somebody else already pointed this out, and its down to frontend regex-based verification. Will get it fixed",{"id":150,"text":151},{"commenters":229,"max_depth":31,"maker_replies":219,"first_comment_mins":230,"lifespan_hours":231},31,39,58,[233,235,237,241,243,246,248,250,253,256,257,261,263,266,267,269,271,273,275,276,279,282,283,285,289,291,293,297,300,303,307,308,310,312,316,318,319,321,322,325,326,331,333,334,336,339,342,343,346,347,350,354,358],[107,36,30,234,108,36],"project\u002Fcritical\u002Fidea",[222,36,36,236,10,30],"project\u002Fneutral\u002Fexecution",[238,36,36,239,240,36],"19591514","commenter\u002Fneutral\u002Fidea","MattyMc",[111,36,30,242,112,36],"project\u002Fcritical\u002Fexecution",[244,36,36,239,245,36],"19591615","PerfectElement",[200,36,44,247,201,36],"project\u002Fneutral\u002Fpricing",[207,36,36,249,208,36],"other\u002Fneutral\u002Fpricing",[251,36,36,252,81,36],"19592670","other\u002Fneutral\u002Fnone",[254,36,36,255,208,36],"19610106","commenter\u002Fneutral\u002Fnone",[211,36,36,239,208,36],[258,36,36,259,260,36],"19593109","other\u002Fneutral\u002Fidea","jen729w",[262,36,36,255,108,36],"19593177",[264,36,36,239,265,36],"19594232","_asciiker_",[118,30,30,242,119,36],[225,30,36,268,10,30],"maker\u002Fneutral\u002Fexecution",[146,37,44,270,147,36],"project\u002Fmixed\u002Fdesign",[150,37,36,272,10,30],"maker\u002Fneutral\u002Fdesign",[80,44,44,274,81,36],"project\u002Fmixed\u002Fidea",[84,44,36,272,10,30],[68,277,44,278,69,36],4,"project\u002Fmixed\u002Fdocs",[280,277,36,281,10,30],"19590847","maker\u002Fneutral\u002Fprivacy",[122,277,30,242,123,36],[284,277,36,268,10,30],"19590927",[286,277,30,287,288,36],"19595018","maker\u002Fcritical\u002Fexecution","pushpop",[290,277,36,268,10,30],"19595648",[292,277,30,287,288,36],"19598126",[294,277,30,295,296,36],"19591598","project\u002Fcritical\u002Fpricing","marcrosoft",[298,277,36,299,245,36],"19591629","commenter\u002Fneutral\u002Fexecution",[301,277,36,299,302,36],"19592666","stonogo",[304,45,44,305,306,36],"19592030","project\u002Fmixed\u002Fexecution","Mailtemi",[156,31,44,270,157,36],[160,31,36,309,10,30],"maker\u002Fneutral\u002Fpricing",[188,32,36,311,189,36],"other\u002Fcritical\u002Fidea",[313,314,44,315,130,36],"19590837",8,"project\u002Fneutral\u002Fnone",[317,314,36,268,10,30],"19590872",[129,314,44,305,130,36],[320,314,36,268,10,30],"19590951",[133,314,30,242,134,36],[99,323,44,324,100,36],9,"project\u002Fmixed\u002Fpricing",[65,323,36,281,10,30],[327,328,44,329,330,36],"19603797",10,"project\u002Fneutral\u002Fidea","quickthrower2",[176,33,44,332,177,36],"project\u002Fneutral\u002Fprivacy",[180,33,36,281,10,30],[192,335,36,252,193,36],12,[337,335,36,338,10,30],"19595187","maker\u002Fneutral\u002Fnone",[95,340,45,341,96,36],13,"project\u002Fpositive\u002Fdesign",[59,340,36,272,10,30],[344,345,30,295,201,36],"19592205",14,[169,219,44,281,170,36],[348,219,36,349,10,30],"19595200","maker\u002Fneutral\u002Fdocs",[351,352,30,242,353,36],"19591679",16,"ficiek",[355,356,44,329,357,36],"19592464",17,"threatofrain",[359,360,30,234,361,36],"19591479",18,"codingdave",[],[364,369,374,379,383,388],{"id":365,"name":366,"points":367,"category":368},"19572514","SourcedFact",593,"productivity",{"id":370,"name":371,"points":372,"category":373},"19593866","Water.css",501,"dev_tools",{"id":375,"name":376,"points":377,"category":378},"19613477","Ethical Resources",291,"other",{"id":380,"name":381,"points":382,"category":368},"19581788","ReportMill SnapTea",289,{"id":384,"name":385,"points":386,"category":387},"19615895","Lawler.io",260,"creative",{"id":389,"name":390,"points":391,"category":392},"19626404","Hacker Newspapers",250,"learning_science",false,"v2",{"id":396,"name":5,"line":6,"ai":393,"cat":19,"year":12,"points":13,"comments":14,"rec":27,"s":28,"top":17,"kw":397,"maker":10,"domain":398,"tier":18,"attempts":36,"strip":399,"url":-1,"mix":400,"praise":91,"objection":104,"sub":20},19590646,[23,24,25,26],"","1001300000103303101110330303133300501011",[30,31,32,33],1794036576443]