[{"data":1,"prerenderedAt":171},["ShallowReactive",2],{"project-2153070":3},{"id":4,"name":5,"line":5,"line_source":6,"title":7,"url":8,"domain":8,"maker":9,"posted_at":10,"year":11,"points":12,"comments":13,"rank_in_year":14,"shown_in_year":15,"top":16,"tier":17,"category":18,"subcategory":19,"format":20,"keywords":21,"reception":26,"sentiment":27,"stance_mix":28,"scored_comments":12,"aspects":32,"strip":34,"post_text":35,"what":36,"said":66,"maker_in_thread":120,"shape":127,"grid":129,"attempts":142,"same_week":143,"maker_shows":121,"maker_hidden":162,"reader_version":163,"card":164},"2153070","My unique advertising start-up","title","Show HN: My unique advertising start-up",null,"greglockwood",1296241774,2011,5,7,977,1097,90,"shown","web_saas","advertising platform","web_app",[22,23,24,25],"web advertising","banner ads","daily deals","advertising startup","roasted",-0.381,{"positive":29,"neutral":30,"mixed":30,"critical":31},0,1,3,{"idea":33},{"positive":29,"critical":31},[30,30,29,31,30,29,31],"http:\u002F\u002Ftheeverchangingwebsite.com\n\nThe other day I was thinking about web advertising, and how inefficient it is for almost all parties involved. I was particularly focused on the banner ad, and then I started to wonder what would happen if the banner ad and the site content switched roles. This is purely an experiment at this point, but I'd like to know what the HN crowd thought of an unorthodox advertising solution like this. Thanks!",{"problem":37,"audience":46,"pricing":51,"motivation":59,"time_to_build":8,"stack":63,"openness":64,"stage":65,"team_size":64},{"value":38,"source":39,"evidence":40},"Inefficient web banner advertising; content creators struggle to drive traffic to their content","maker",[41,43],{"id":42},"post",{"id":44,"by":9,"text":45},"2153363","The goal is to build a consistent, and eventually large audience, and the value of the site being access to that audience. Yes, you can host your content on Youtube, LinkedIn,…",{"value":47,"source":48,"evidence":49},"Content creators seeking traffic and advertisers","inferred",[50],{"id":44,"by":9,"text":45},{"value":52,"source":53,"evidence":54},"About $10 a day to feature content","commenter",[55],{"id":56,"by":57,"text":58},"2153330","bpeters","How is this any different than hosting content on a corresponding provider. Videos on Youtube and Vimeo,resume on LinkedIn, Portfolio on any blogging platform,or just simply…",{"value":60,"source":39,"evidence":61},"Curiosity about an unorthodox alternative to banner ads; described as an experiment",[62],{"id":42},[],"unknown","prototype",{"praise":67,"objections":78,"requests":94,"questions":102,"alternatives":107},[68],{"value":69,"source":53,"evidence":70},"Interesting idea that could work with viral content and an existing audience",[71,75],{"id":72,"by":73,"text":74},"2154873","komlenic","This is a very fragile (but interesting!) idea. I would focus hard on finding ways to line up a steady stream of interesting (hopefully viral) content... the fragility of the…",{"id":76,"by":57,"text":77},"2153481","Like a Groupon Daily deal, but for websites? All eyes on one site, hosting one particular content. I can see how that could catch one. It would depend on the traction initially.…",[79,83,87],{"value":80,"source":53,"evidence":81},"Fragile without a steady stream of interesting content to attract visitors",[82],{"id":72,"by":73,"text":74},{"value":84,"source":53,"evidence":85},"Free platforms like YouTube and LinkedIn already host content",[86],{"id":56,"by":57,"text":58},{"value":88,"source":53,"evidence":89},"Similar syndicated ads already exist on local news sites",[90],{"id":91,"by":92,"text":93},"2153283","atomical","On local news sites I see syndicated news\u002Fadvertisements. Usually it's about health and getting ripped or some such nonsense. I think this has been done before. The goal of the…",[95],{"value":96,"source":53,"evidence":97},"Plan for daily deals similar to Groupon or AppSumo",[98],{"id":99,"by":100,"text":101},"2154547","znt","Are you planning to come up with daily deals too? Like Groupon or Appsumo?",[103],{"value":104,"source":53,"evidence":105},"Will it offer daily deals like Groupon or AppSumo?",[106],{"id":99,"by":100,"text":101},[108,112,116],{"value":109,"source":53,"evidence":110},"YouTube, Vimeo, LinkedIn, WordPress, Facebook Pages",[111],{"id":56,"by":57,"text":58},{"value":113,"source":53,"evidence":114},"Groupon daily deals",[115],{"id":76,"by":57,"text":77},{"value":117,"source":53,"evidence":118},"AppSumo",[119],{"id":99,"by":100,"text":101},{"comments":121,"answered":30,"key":122},2,[123,124],{"id":44,"text":45},{"id":125,"text":126},"2153074","Clickable: http:\u002F\u002Ftheeverchangingwebsite.com",{"commenters":12,"max_depth":31,"maker_replies":121,"first_comment_mins":30,"lifespan_hours":128},11,[130,132,133,135,137,138,140],[72,29,30,131,73,29],"project\u002Fcritical\u002Fidea",[56,30,30,131,57,29],[44,30,29,134,9,30],"project\u002Fneutral\u002Fidea",[76,30,31,136,57,29],"project\u002Fmixed\u002Fidea",[91,121,30,131,92,29],[125,31,29,139,9,30],"project\u002Fneutral\u002Fnone",[99,141,31,134,100,29],4,[],[144,149,154,159],{"id":145,"name":146,"points":147,"category":148},"2159088","Hacker News Map 2011",77,"data",{"id":150,"name":151,"points":152,"category":153},"2155642","Cue Me",9,"productivity",{"id":155,"name":156,"points":157,"category":158},"2159781","leftright.me",8,"consumer_social",{"id":160,"name":161,"points":13,"category":153},"2171135","too-long-didnt-read.com",false,"v2",{"id":165,"name":5,"line":5,"ai":162,"cat":18,"year":11,"points":12,"comments":13,"rec":26,"s":166,"top":16,"kw":167,"maker":9,"domain":168,"tier":17,"attempts":29,"strip":169,"url":-1,"mix":170,"praise":69,"objection":80,"sub":19},2153070,-0.38,[22,23,24,25],"","1103103",[29,30,30,31],1793990870357]