[{"data":1,"prerenderedAt":259},["ShallowReactive",2],{"project-22529257":3},{"id":4,"name":5,"line":5,"line_source":6,"title":7,"url":8,"domain":9,"maker":10,"posted_at":11,"year":12,"points":13,"comments":14,"rank_in_year":15,"shown_in_year":16,"top":17,"tier":18,"category":19,"subcategory":20,"format":21,"keywords":22,"reception":27,"sentiment":28,"stance_mix":29,"scored_comments":33,"aspects":34,"strip":37,"post_text":39,"what":40,"said":67,"maker_in_thread":142,"shape":149,"grid":153,"attempts":221,"same_week":222,"maker_shows":30,"maker_hidden":252,"reader_version":253,"card":254},"22529257","Sales for Founders","title","Show HN: Sales for Founders","https:\u002F\u002Fsalesforfounders.com","salesforfounders.com","louisswiss",1583784822,2020,149,29,406,3028,14,"notable","learning_science","sales course for founders","other",[23,24,25,26],"sales for founders","b2b sales","saas sales","shared success plan","mixed",0,{"positive":30,"neutral":30,"mixed":31,"critical":32},3,1,2,9,{"idea":35,"docs":36},{"positive":32,"critical":31},{"positive":28,"critical":31},[28,28,38,28,28,28,28,28,28,28,31,28,28,38,28,38,30,28,30,28,28,30,30,28,31,28,28,28,28],5,null,{"problem":41,"audience":39,"pricing":51,"motivation":57,"time_to_build":39,"stack":63,"openness":64,"stage":65,"team_size":66},{"value":42,"source":43,"evidence":44},"Founders struggle to make sales and diagnose what has gone wrong","maker",[45,48],{"id":46,"by":10,"text":47},"22531391","OP here. Interesting, thanks for sharing! I haven't read the book you mentioned, but have come across it a few times previously. If you're wondering how the S4F course is…",{"id":49,"by":10,"text":50},"22537126","This is a really common problem! The easiest way to overcome it is to reframe the problem. Instead of asking \"how do I go from yes to paid invoices\", ask yourself \"how do I…",{"value":52,"source":43,"evidence":53},"Paid course; email signup gate before purchase",[54],{"id":55,"by":10,"text":56},"22537251","\"If you want someone to marry you, why don't you just tell me that the first time you meet them?\" Same reasons apply here... - I want to give you time to see bits of the course…",{"value":58,"source":43,"evidence":59},"Founders see sales as sleazy and need to learn modern SaaS sales",[60],{"id":61,"by":10,"text":62},"22537316","> They don't use sleezy techniques and unruly ways to \"get them\". Or aggressively piss people off. That's definitely NOT what S4F is about. One of the main reasons I made this…",[],"paid","launched","unknown",{"praise":68,"objections":85,"requests":107,"questions":119,"alternatives":127},[69,73],{"value":70,"source":43,"evidence":71},"Useful framing that sales is diagnosing what went wrong",[72],{"id":46,"by":10,"text":47},{"value":74,"source":75,"evidence":76},"Founder sales advice is valued","commenter",[77,81],{"id":78,"by":79,"text":80},"22531835","sqs","Yes, +1 for Founding Sales. It’s super useful and comprehensive. Pete Kazanjy (the author) is a great guy and is very knowledgeable and helpful. (I am the CEO of Sourcegraph, an…",{"id":82,"by":83,"text":84},"22531593","seem_2211","Sales recruiter here. If you want to scale your company, and attract the help of any salesperson worth a damn, you need to go out and get some customers on your own. Being a…",[86,93,100],{"value":87,"source":75,"evidence":88},"Course requires email signup before showing content",[89],{"id":90,"by":91,"text":92},"22533775","readersdigest","If you want me to read this book, why isn't there a prominent download link on the front page?",{"value":94,"source":75,"evidence":95},"Sales people are annoying and pushy",[96],{"id":97,"by":98,"text":99},"22532732","spectramax","Slightly tangential: Does anyone get fed up by sales people? Especially aggresive and pushy sales reps? When a car dealership a fun thing to go to? As a consumer, sales people…",{"value":101,"source":75,"evidence":102},"Course may not fit non-B2B uses like press outreach",[103],{"id":104,"by":105,"text":106},"22532791","gentleman11","How would you modify these techniques to reach out to the press instead of selling B2B? I actually considered buying this course a week or two ago but I was not sure if i could…",[108,112],{"value":109,"source":75,"evidence":110},"Download link for the recommended book",[111],{"id":90,"by":91,"text":92},{"value":113,"source":75,"evidence":114},"Resources on procurement, legal and privacy review for enterprise deals",[115],{"id":116,"by":117,"text":118},"22534012","yread","It seems that so many of these resources focus on getting from \"hello\" to \"yes\". But I'm having major difficulties getting from a \"yes\" to paid invoices. Anybody has good…",[120],{"value":121,"source":75,"evidence":122},"How to get first customers for an early SaaS product",[123],{"id":124,"by":125,"text":126},"22531419","gameofcode","I have just got the MVP ready for my 'analytics in a specific niche' SaaS product - I'd love to just pay someone cash to sell it for me and help me get from zero to one. I'd…",[128,136],{"value":129,"source":75,"evidence":130},"The Founding Sales book by Pete Kazanjy",[131,135],{"id":132,"by":133,"text":134},"22531330","mastermojo","Definitely a skill founders (CEOs) should optimize for. Reminds me of another free resource https:\u002F\u002Fwww.foundingsales.com\u002F",{"id":78,"by":79,"text":80},{"value":137,"source":43,"evidence":138},"The Mom Test book",[139],{"id":140,"by":10,"text":141},"22531458","> I'd love to just pay someone cash to sell it for me and help me get from zero to one. I've seen quite a few founders try this, and it normally ends badly. There are two main…",{"comments":143,"answered":144,"key":145},7,4,[146,147,148],{"id":46,"text":47},{"id":61,"text":62},{"id":140,"text":141},{"commenters":150,"max_depth":144,"maker_replies":143,"first_comment_mins":151,"lifespan_hours":152},19,231,25,[154,156,158,159,163,166,169,172,175,177,181,184,186,189,190,191,194,195,198,199,202,203,206,207,209,212,214,217,219],[132,28,28,155,133,28],"other\u002Fneutral\u002Fdocs",[46,28,28,157,10,31],"project\u002Fpositive\u002Fidea",[78,28,38,157,79,28],[160,31,28,161,162,28],"22534076","other\u002Fneutral\u002Fidea","nadam",[164,31,28,161,165,28],"22534166","zupreme",[167,31,28,161,168,28],"22535163","jmstfv",[170,31,28,161,171,28],"22535182","JoeAltmaier",[173,31,28,161,174,28],"22535734","rabbitsfoot8",[97,32,28,176,98,28],"other\u002Fcritical\u002Fpricing",[178,32,28,179,180,28],"22532814","other\u002Fneutral\u002Fnone","whoisjuan",[182,32,31,183,98,28],"22532920","project\u002Fcritical\u002Fidea",[61,32,28,185,10,31],"project\u002Fneutral\u002Fidea",[187,32,28,176,188,28],"22534672","unlinked_dll",[124,30,38,157,125,28],[140,30,28,185,10,31],[192,30,38,193,125,28],"22531530","maker\u002Fpositive\u002Fnone",[82,30,30,185,83,28],[196,30,28,179,197,28],"22531836","tixocloud",[116,144,30,185,117,28],[200,144,28,179,201,28],"22534047","technics256",[49,144,28,185,10,31],[204,144,30,205,117,28],"22539531","project\u002Fmixed\u002Fidea",[104,38,30,185,105,28],[208,38,28,185,10,31],"22537178",[90,210,31,211,91,28],6,"project\u002Fcritical\u002Fdocs",[55,210,28,213,10,31],"project\u002Fneutral\u002Fpricing",[215,143,28,179,216,28],"22533117","jppope",[218,143,28,179,201,28],"22534151",[220,143,28,193,10,31],"22537324",[],[223,228,233,238,243,248],{"id":224,"name":225,"points":226,"category":227},"22545878","Fraidycat",807,"productivity",{"id":229,"name":230,"points":231,"category":232},"22548217","Visual SQL",512,"data",{"id":234,"name":235,"points":236,"category":237},"22492343","HiddenVM",429,"security_privacy",{"id":239,"name":240,"points":241,"category":242},"22495518","Unscreen",193,"ai",{"id":244,"name":245,"points":246,"category":247},"22532017","Crescendo",164,"dev_tools",{"id":249,"name":250,"points":251,"category":247},"22510839","cxxmatrix",158,false,"v2",{"id":255,"name":5,"line":5,"ai":252,"cat":19,"year":12,"points":13,"comments":14,"rec":27,"s":28,"top":17,"kw":256,"maker":10,"domain":9,"tier":18,"attempts":28,"strip":257,"url":8,"mix":258,"praise":70,"objection":87,"sub":20},22529257,[23,24,25,26],"00500000001005053030033010000",[30,30,31,32],1793991004690]