[{"data":1,"prerenderedAt":148},["ShallowReactive",2],{"project-2674266":3},{"id":4,"name":5,"line":6,"line_source":7,"title":8,"url":9,"domain":5,"maker":10,"posted_at":11,"year":12,"points":13,"comments":14,"rank_in_year":15,"shown_in_year":16,"top":17,"tier":18,"category":19,"subcategory":20,"format":21,"keywords":22,"reception":27,"sentiment":28,"stance_mix":29,"scored_comments":33,"aspects":34,"strip":36,"post_text":28,"what":38,"said":53,"maker_in_thread":88,"shape":99,"grid":101,"attempts":111,"same_week":112,"maker_shows":140,"maker_hidden":141,"reader_version":142,"card":143},"2674266","ccarpenterg.posterous.com","Find the right Radio Stations to play your Ads (prototype)","title","Show HN: Find the right Radio Stations to play your Ads (prototype)","http:\u002F\u002Fccarpenterg.posterous.com\u002Ffind-the-right-radio-stations-to-play-your-ad","ccarpenterg",1308579725,2011,18,6,534,1097,49,"shown","web_saas","advertising radio planning","web_app",[23,24,25,26],"radio advertising","radio station targeting","ad placement","media planning","quiet",null,{"positive":30,"neutral":31,"mixed":32,"critical":32},1,2,0,3,{"idea":35},{"positive":30,"critical":32},[32,33,32,37,32,33],5,{"problem":39,"audience":45,"pricing":28,"motivation":28,"time_to_build":28,"stack":50,"openness":51,"stage":52,"team_size":51},{"value":40,"source":41,"evidence":42},"Choosing which radio stations to play ads on","maker",[43],{"id":44},"post",{"value":46,"source":47,"evidence":48},"Advertisers and media buyers planning radio campaigns","inferred",[49],{"id":44},[],"unknown","prototype",{"praise":54,"objections":63,"requests":71,"questions":82,"alternatives":87},[55],{"value":56,"source":57,"evidence":58},"Cool idea","commenter",[59],{"id":60,"by":61,"text":62},"2674534","suking","Cool idea - but maybe you could incorporate type of station (urban, jazz, etc.), demo and maybe some other Datran data?",[64],{"value":65,"source":57,"evidence":66},"Google abandoned a similar business, and the same obstacle may apply",[67],{"id":68,"by":69,"text":70},"2674694","rmason","Did you find out the reason Google bailed on the business? It's entirely possible you will get it built and run into the same obstacle.",[72,76],{"value":73,"source":57,"evidence":74},"Add station type, demographics and other Datran market data",[75],{"id":60,"by":61,"text":62},{"value":77,"source":57,"evidence":78},"Add a mailing list for updates",[79],{"id":80,"by":61,"text":81},"2674587","add a mailing list so when you add this stuff people can get updated.",[83],{"value":84,"source":57,"evidence":85},"Why did Google leave this business?",[86],{"id":68,"by":69,"text":70},[],{"comments":33,"answered":31,"key":89},[90,93,96],{"id":91,"text":92},"2674365","You can find a demo here: http:\u002F\u002F173.255.217.196",{"id":94,"text":95},"2674848","The main reason was the economic recession but the radio stations also feared that Google would turn the radio ads into commodities.",{"id":97,"text":98},"2674566","Yes. The basic idea is to integrate all sort of market information with the geographic radio stations data.",{"commenters":33,"max_depth":33,"maker_replies":33,"first_comment_mins":100,"lifespan_hours":31},26,[102,104,106,107,109,110],[91,32,32,103,10,30],"project\u002Fneutral\u002Fnone",[68,30,33,105,69,32],"project\u002Fneutral\u002Fidea",[94,30,32,105,10,30],[60,31,37,108,61,32],"project\u002Fpositive\u002Fidea",[97,31,32,108,10,30],[80,31,33,105,61,32],[],[113,118,123,127,132,137],{"id":114,"name":115,"points":116,"category":117},"2671733","HN Trends",355,"data",{"id":119,"name":120,"points":121,"category":122},"2665090","roll.io",234,"creative",{"id":124,"name":125,"points":126,"category":19},"2683104","Foundrs co-founder equity calculator",136,{"id":128,"name":129,"points":130,"category":131},"2672782","HN GeoIP Search",23,"consumer_social",{"id":133,"name":134,"points":135,"category":136},"2683400","TestingAndroid.com",21,"dev_tools",{"id":138,"name":139,"points":13,"category":19},"2672705","mppr.me",4,false,"v2",{"id":144,"name":5,"line":6,"ai":141,"cat":19,"year":12,"points":13,"comments":14,"rec":27,"s":28,"top":17,"kw":145,"maker":10,"domain":5,"tier":18,"attempts":32,"strip":146,"url":9,"mix":147,"praise":56,"objection":65,"sub":20},2674266,[23,24,25,26],"030503",[30,31,32,32],1793990873457]