[{"data":1,"prerenderedAt":542},["ShallowReactive",2],{"project-4053554":3},{"id":4,"name":5,"line":6,"line_source":7,"title":8,"url":9,"domain":10,"maker":11,"posted_at":12,"year":13,"points":14,"comments":15,"rank_in_year":16,"shown_in_year":17,"top":18,"tier":19,"category":20,"subcategory":21,"format":22,"keywords":23,"reception":28,"sentiment":29,"stance_mix":30,"scored_comments":34,"aspects":35,"strip":48,"post_text":49,"what":50,"said":79,"maker_in_thread":276,"shape":278,"grid":281,"attempts":504,"same_week":505,"maker_shows":45,"maker_hidden":534,"reader_version":535,"card":536},"4053554","Sock of the Month Club","I love weird socks and I'm finally launching my lifestyle business","title","Show HN: I love weird socks and I'm finally launching my lifestyle business","http:\u002F\u002Fwww.sotmclub.com","sotmclub.com","wolfparade",1338561321,2012,243,79,56,1677,4,"notable","web_saas","subscription e-commerce","web_app",[24,25,26,27],"sock subscription","monthly sock club","novelty socks","gift subscription","mixed",-0.164,{"positive":31,"neutral":32,"mixed":32,"critical":33},12,17,24,70,{"design":36,"docs":38,"pricing":41,"execution":44,"idea":46},{"positive":18,"critical":37},13,{"positive":39,"critical":40},0,3,{"positive":42,"critical":43},1,5,{"positive":42,"critical":45},2,{"positive":47,"critical":42},6,[42,42,40,42,42,42,43,42,40,40,42,40,42,40,40,43,42,43,40,40,40,43,42,39,40,42,42,40,40,42,43,43,43,42,40,40,43,40,40,42],null,{"problem":51,"audience":57,"pricing":68,"motivation":49,"time_to_build":49,"stack":76,"openness":77,"stage":78,"team_size":77},{"value":52,"source":53,"evidence":54},"Finding fun, weird socks to wear","inferred",[55],{"id":56},"post",{"value":58,"source":53,"evidence":59},"People who like quirky socks",[60,64],{"id":61,"by":62,"text":63},"4054158","sparknlaunch","I can't disrespect those that go to the effort of setting up a business. So congrats on the venture. There are a few variations of this business, so maybe it works. However can…",{"id":65,"by":66,"text":67},"4053985","ageektrapped","Cool! Great socks that will get me laid. $11\u002Fmonth? Doable. I'm not in the US (Canada, which is close but oh so far when shopping online), so I look all over for an FAQ or…",{"value":69,"source":70,"evidence":71},"$11 per month","commenter",[72],{"id":73,"by":74,"text":75},"4053598","unwind","Huh? Front page, under the first headline, it's the second paragraph of text on the landing page. $11\u002Fmonth.",[],"unknown","launched",{"praise":80,"objections":104,"requests":184,"questions":233,"alternatives":253},[81,93],{"value":82,"source":70,"evidence":83},"Funny, charming copy and artwork",[84,88,89],{"id":85,"by":86,"text":87},"4053654","tomgallard","I love the humour in the copy 'Don't worry. Hike up your pant leg and show some October sock. \"Wow those are good looking socks\" says the attractive human being'",{"id":65,"by":66,"text":67},{"id":90,"by":91,"text":92},"4053627","petervandijck","This is AWESOME. I don't know why, but it is.",{"value":94,"source":70,"evidence":95},"Good business idea",[96,100],{"id":97,"by":98,"text":99},"4053592","ZanderEarth32","Ha good stuff. I just emailed this to a couple of friends of mine who love interesting socks.",{"id":101,"by":102,"text":103},"4054048","sbecker","I think it's an awesome idea, much like http:\u002F\u002Fwww.dollarshaveclub.com\u002F. And just like that site, you should A) make a funny video that will make people laugh. I almost signed up…",[105,123,138,154,173],{"value":106,"source":70,"evidence":107},"Price is hard to find",[108,112,115,119],{"id":109,"by":110,"text":111},"4053589","tseabrooks","I love this idea. I love the site. I hate that 3 minutes of searching didn't reveal to me the price. I'm going back to search a bit more.",{"id":113,"by":110,"text":114},"4053610","Oh wow. That's bad. It's in small font buried in a pargraph of text. The price really needs to be in big letters somewhere. Clicking buy doesn't even point out the price.…",{"id":116,"by":117,"text":118},"4053774","jdminhbg","Clicked around for 30 seconds trying to find the price, came to the comments to find it. The \"Exclusive\" header made me think all the text under it would explain that the socks…",{"id":120,"by":121,"text":122},"4057985","rpwverheij","been scanning the site. looks cool, love the concept. I got slightly annoyed that I couldn't find the price. Came back here, cntr+f price, ah seccond paragraph... ah yes it's…",{"value":124,"source":70,"evidence":125},"Call to action buttons are hard to see",[126,130,134],{"id":127,"by":128,"text":129},"4053613","samdk","Design feedback: Your 'buy now' and 'learn more' buttons on the homepage are very hard to see. They need to stand out. Make them bigger and bolder, or change the color (red would…",{"id":131,"by":132,"text":133},"4053679","blhack","MAKE IT MORE OBVIOUS TO BUY THIS Put a gigantic button under that sock graphic that says: \"Sign up now for $11\u002Fmo\" I want to sign up for your service, but I almost closed the…",{"id":135,"by":136,"text":137},"4053733","taneem","This feels more like a blog than a quirky site that sells socks. You need a couple of things fixed: 1. Front page needs to be clearer about what you are offering. The socks…",{"value":139,"source":70,"evidence":140},"Only US shipping, unclear from site",[141,145,149,150],{"id":142,"by":143,"text":144},"4053956","glogla","Also, mentioning this works only in the US would be a good thing too. While people can deduce it from that the adress contains State and not Country, it would be better to spell…",{"id":146,"by":147,"text":148},"4053921","iharris","This is a great idea and your descriptions and illustrations are hilarious. A couple things - on the subscription form you might need to provide some details about what countries…",{"id":65,"by":66,"text":67},{"id":151,"by":152,"text":153},"4053708","hef19898","That's one cool idea! And I like the not so serious aproach. Thumbs Up! unfortunately it's not working in europe... Or am i wrong?",{"value":155,"source":70,"evidence":156},"Broken blog links and missing pages",[157,161,165,169],{"id":158,"by":159,"text":160},"4053811","slouch","Wow, I didn't even know they were there until reading this comment. Also, the links to your blog posts are \"not found.\"",{"id":162,"by":163,"text":164},"4054107","droithomme","This is a great idea. Popup photos of socks need to be larger with more detail. Consider annual subscription at $99 or less and see if that helps. 11*12=$132 is a lot for socks,…",{"id":166,"by":167,"text":168},"4053724","will_work4tears","The footer blog links don't work, looks like they got deleted from the blog itself (or were placeholders and thus never existed in the first place).",{"id":170,"by":171,"text":172},"4053964","tnorthcutt","Blog links are broken in the footer.",{"value":174,"source":70,"evidence":175},"Sock quality and product detail unclear",[176,180,181],{"id":177,"by":178,"text":179},"4054000","desigooner","How easy is it to cancel? Whats the quality of the socks like? Where are they made? Where are large pictures that depict some sort of detail about the socks? None of this was…",{"id":135,"by":136,"text":137},{"id":182,"by":178,"text":183},"4055938","I don't like socks? If it's sarcasm, I'm missing it. I've got socks that cost 3$ a pair through ones that cost 30-35$ a pair and quite a few of them all at that. While you might…",[185,197,208,214,225],{"value":186,"source":70,"evidence":187},"Show prices more prominently",[188,189,193],{"id":113,"by":110,"text":114},{"id":190,"by":191,"text":192},"4053628","runako","Agree with tseabrooks. If nowhere else on the site (why not?), the price should be large on the subscribe page.",{"id":194,"by":195,"text":196},"4053819","svolinsky","- Like other commenters said -- make \"Buy Now\" and \"Learn more\" more prominent on the homepage. - I'd also feature the price right there -- \"We deliver a pair of socks once a…",{"value":198,"source":70,"evidence":199},"Add sizing options for large feet",[200,204],{"id":201,"by":202,"text":203},"4053718","aqme28","I absolutely love this and was about to sign up when I noticed that you don't specify sizes. I have large (size 15) feet. Are your socks going to fit me? You should mention…",{"id":205,"by":206,"text":207},"4064963","freiheit","Have to agree with this. Fun socks for $11\u002Fmonth is cool, but only if there's an option to get socks that fit my 14EEEE feet.",{"value":209,"source":70,"evidence":210},"Larger, more detailed product photos",[211,212,213],{"id":127,"by":128,"text":129},{"id":162,"by":163,"text":164},{"id":135,"by":136,"text":137},{"value":215,"source":70,"evidence":216},"Clarify billing and cancellation",[217,221],{"id":218,"by":219,"text":220},"4053789","kareemsabri","Love the idea, as I too love and have many weird socks. Feedback: Obviously, as others mentioned the call to action is incredibly weak and I also thought you may not have…",{"id":222,"by":223,"text":224},"4054157","bmelton","Just showed this to my wife, a major sock whore, and while she LOVES the idea, she complained that she can't use it because it doesn't spell out how you intend to bill her and…",{"value":226,"source":70,"evidence":227},"Support international shipping",[228,229],{"id":218,"by":219,"text":220},{"id":230,"by":231,"text":232},"4053977","kaiwetzel","I love the artwork :) A way to sign up to get informed by e-mail when shipment outside the US becomes available would be awesome.",[234,238,246],{"value":235,"source":70,"evidence":236},"Is the business profitable?",[237],{"id":61,"by":62,"text":63},{"value":239,"source":70,"evidence":240},"Can subscribers charge for shipping or pay extra?",[241,242],{"id":146,"by":147,"text":148},{"id":243,"by":244,"text":245},"4054939","okamiueru","Your website is pretty, but you you need to inform the user of three things. 1. How to pay for the service. (I looked around the page for \"buy\" then I looked at the source page…",{"value":247,"source":70,"evidence":248},"Are toe socks planned?",[249],{"id":250,"by":251,"text":252},"4054866","Groxx","Toe socks any time soon? And, 2 pairs at a time? My wife loves wearing mismatched crazy socks, and is hooked on Vibram Five Finger shoes. Myself, I can't wear toe socks unless…",[254,258,265,272],{"value":255,"source":70,"evidence":256},"Happy Socks",[257],{"id":182,"by":178,"text":183},{"value":259,"source":70,"evidence":260},"Sock Dreams",[261],{"id":262,"by":263,"text":264},"4054164","mitchty","Looks cool, but too hard to find pricing. And for anyone that loves odd socks, this is an awesome site (not affiliated, i just love their sock selections and used them for…",{"value":266,"source":70,"evidence":267},"Manpacks",[268],{"id":269,"by":270,"text":271},"4053742","MicahWedemeyer","I'd recommend reaching out to (or just researching) http:\u002F\u002Fmanpacks.com and see how they're doing. It seems like a similar business model and you may get some insight on what…",{"value":273,"source":70,"evidence":274},"Dollar Shave Club",[275],{"id":101,"by":102,"text":103},{"comments":39,"answered":39,"key":277},[],{"commenters":34,"max_depth":18,"maker_replies":39,"first_comment_mins":279,"lifespan_hours":280},7,76,[282,284,285,288,292,294,296,300,302,305,306,309,313,317,320,323,324,327,328,330,332,335,336,340,341,343,344,346,350,351,354,356,360,363,365,368,372,376,379,382,384,389,391,394,397,399,401,405,407,409,413,418,422,426,427,429,433,436,438,442,444,449,453,457,460,462,464,468,470,472,476,480,482,486,489,493,495,497,501],[127,39,42,283,128,39],"project\u002Fcritical\u002Fdesign",[158,39,42,283,159,39],[286,39,42,283,287,39],"4053853","cocoflunchy",[289,39,40,290,291,39],"4053939","project\u002Fneutral\u002Fdesign","mapleoin",[142,39,40,293,143,39],"project\u002Fneutral\u002Fdocs",[177,39,42,295,178,39],"project\u002Fcritical\u002Fdocs",[297,39,39,298,299,39],"4054147","commenter\u002Fpositive\u002Fidea","jrkelly",[182,39,39,301,178,39],"commenter\u002Fcritical\u002Fpricing",[303,39,42,283,304,39],"4054191","danso",[131,42,42,283,132,39],[307,42,42,283,308,39],"4053746","bennesvig",[310,42,40,311,312,39],"4053795","project\u002Fmixed\u002Fpricing","gyardley",[314,42,43,315,316,39],"4053804","project\u002Fpositive\u002Fdesign","sp332",[318,42,42,283,319,39],"4060966","codeodor",[321,42,40,290,322,39],"4054133","dhx",[135,45,42,283,136,39],[325,45,43,315,326,39],"4053953","rabidonrails",[109,40,40,311,110,39],[73,40,39,329,74,39],"commenter\u002Fneutral\u002Fpricing",[113,40,42,331,110,39],"project\u002Fcritical\u002Fpricing",[333,40,40,334,98,39],"4053626","project\u002Fneutral\u002Fpricing",[190,40,40,334,191,39],[337,40,40,338,339,39],"4053671","project\u002Fmixed\u002Fdesign","ilcavero",[116,40,42,331,117,39],[201,18,40,342,202,39],"project\u002Fmixed\u002Fexecution",[205,18,40,342,206,39],[218,43,40,345,219,39],"project\u002Fmixed\u002Fdocs",[347,47,40,348,349,39],"4053927","project\u002Fneutral\u002Fidea","Jun8",[162,279,40,311,163,39],[352,279,43,353,110,39],"4054152","project\u002Fpositive\u002Fpricing",[65,355,40,345,66,39],8,[357,358,42,283,359,39],"4053655",9,"revelation",[361,358,42,283,362,39],"4053932","DanielStraight",[85,364,43,315,86,39],10,[101,366,43,367,102,39],11,"project\u002Fpositive\u002Fidea",[369,31,40,370,371,39],"4053885","project\u002Fmixed\u002Fidea","jurre",[373,31,39,374,375,39],"4054086","commenter\u002Fneutral\u002Fnone","mmcnickle",[377,31,39,374,378,39],"4054208","arb",[380,37,40,338,381,39],"4054374","tuhin",[243,383,40,345,244,39],14,[385,386,40,387,388,39],"4053799",15,"maker\u002Fneutral\u002Fidea","frankdenbow",[222,390,40,311,223,39],16,[392,32,43,367,393,39],"4054014","bambax",[395,32,42,331,396,39],"4054627","cheez",[398,32,39,329,393,39],"4063102",[400,32,39,329,396,39],"4065176",[402,32,39,403,404,39],"4055765","other\u002Fneutral\u002Fidea","Kliment",[146,406,40,345,147,39],18,[194,408,40,290,195,39],19,[410,411,42,331,412,39],"4053967",20,"masukomi",[414,415,42,416,417,39],"4054053",21,"project\u002Fcritical\u002Fexecution","bhickey",[419,420,42,283,421,39],"4054582",22,"sh1mmer",[423,424,42,283,425,39],"4053875",23,"wittjeff",[230,33,43,315,231,39],[262,428,42,331,263,39],25,[430,431,40,348,432,39],"4053722",26,"DannyPage",[434,431,39,374,435,39],"4053997","mikelbring",[269,437,40,348,270,39],27,[439,440,42,416,441,39],"4054443",28,"norova",[250,443,40,348,251,39],29,[445,446,43,447,448,39],"4054200",30,"project\u002Fpositive\u002Fexecution","Aloisius",[450,451,43,367,452,39],"4054174",31,"jeremyarussell",[454,455,40,334,456,39],"4053687",32,"tundra",[458,459,40,348,86,39],"4053672",33,[461,459,43,367,159,39],"4053832",[166,463,42,295,167,39],34,[465,466,40,311,467,39],"4053596",35,"tedmiston",[120,469,40,338,121,39],36,[151,471,40,370,152,39],37,[473,474,40,290,475,39],"4054034",38,"floydprice",[477,478,40,293,479,39],"4053732",39,"swah",[97,481,43,367,98,39],40,[483,484,40,345,485,39],"4053952",41,"reilly3000",[487,488,40,293,396,39],"4054584",42,[490,491,40,290,492,39],"4053780",43,"chinmoy",[90,494,43,367,91,39],44,[170,496,42,295,171,39],45,[498,499,42,283,500,39],"4053629",46,"chudi",[61,502,42,503,62,39],47,"project\u002Fcritical\u002Fidea",[],[506,511,516,520,525,529],{"id":507,"name":508,"points":509,"category":510},"4054568","movies.io",550,"consumer_social",{"id":512,"name":513,"points":514,"category":515},"4053553","lalo.li",143,"creative",{"id":517,"name":518,"points":519,"category":510},"4053579","doodlec.am",135,{"id":521,"name":522,"points":523,"category":524},"4053301","Underscore.m",120,"languages",{"id":526,"name":527,"points":528,"category":510},"4048329","My 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