[{"data":1,"prerenderedAt":531},["ShallowReactive",2],{"project-4909784":3},{"id":4,"name":5,"line":6,"line_source":7,"title":8,"url":9,"domain":10,"maker":11,"posted_at":12,"year":13,"points":14,"comments":15,"rank_in_year":16,"shown_in_year":17,"top":18,"tier":19,"category":20,"subcategory":21,"format":22,"keywords":23,"reception":28,"sentiment":29,"stance_mix":30,"scored_comments":35,"aspects":36,"strip":47,"post_text":50,"what":51,"said":85,"maker_in_thread":185,"shape":196,"grid":200,"attempts":495,"same_week":496,"maker_shows":44,"maker_hidden":523,"reader_version":524,"card":525},"4909784","Designing Web Applications","The worst thing is to have people not buy, but have no idea what kept them from making the purchase.","maker","Show HN: Designing Web Applications","http:\u002F\u002Fnathanbarry.com\u002Fwebapps\u002F","nathanbarry.com","nathanbarry",1355316415,2012,105,110,205,1677,13,"notable","learning_science","design book","other",[24,25,26,27],"web application design","ux design book","web design course","interface design","mixed",-0.109,{"positive":31,"neutral":32,"mixed":33,"critical":34},14,27,4,29,74,{"pricing":37,"design":39,"docs":42,"idea":45,"performance":46},{"positive":33,"critical":38},9,{"positive":40,"critical":41},3,17,{"positive":43,"critical":44},0,1,{"positive":40,"critical":43},{"positive":43,"critical":43},[44,48,44,43,44,49,44,40,40,49,44,43,44,49,40,44,44,44,49,44,48,44,40,48,48,40,43,43,40,40,40,40,40,44,33,48,48,40,49,49],5,2,null,{"problem":52,"audience":58,"pricing":65,"motivation":50,"time_to_build":50,"stack":81,"openness":82,"stage":83,"team_size":84},{"value":53,"source":7,"evidence":54},"Helping people design easy-to-use web applications",[55],{"id":56,"by":11,"text":57},"4909797","Hey everyone, this is my latest book on designing web applications that are easy to use. I've spent a ton of time not only on the book itself, but also on the video tutorials and…",{"value":59,"source":7,"evidence":60},"People serious about web application design, including beginners",[61,62],{"id":56,"by":11,"text":57},{"id":63,"by":11,"text":64},"4910124","Thanks for the feedback. I am always trying to improve my content, sites, and marketing. My target market is people who are serious about web applications. In an industry where…",{"value":66,"source":67,"evidence":68},"Book $29; packages from $79 to $199-$200 including videos and interviews","commenter",[69,73,77],{"id":70,"by":71,"text":72},"4910067","Irregardless","My questions as someone learning web development and always searching for new (quality) resources: Who are you? And why should I pay you $200? > Previously I led the software…",{"id":74,"by":75,"text":76},"4910024","t4nkd","The \"complete package\" gave me sticker shock, so much that I almost closed the page then and there. It was only out of curiosity as to why the $200 price tag was worthwhile that…",{"id":78,"by":79,"text":80},"4909886","Vivtek","Different from, not different than. This is a grammar tic I got from Robert Heinlein, and I'm not even sure why it bugs me so much. That said, your selling page layout is…",[],"paid","launched","solo",{"praise":86,"objections":106,"requests":137,"questions":167,"alternatives":176},[87,99],{"value":88,"source":67,"evidence":89},"Good design-for-beginners content and a convincing sales page",[90,91,95],{"id":78,"by":79,"text":80},{"id":92,"by":93,"text":94},"4909977","chewxy","bought the book. very well designed sales page that is convincing. Too bad the pricing seems abit wonky (50 dollar jumps is a bit weird IMO). Ah well, I prefer reading anyways :D",{"id":96,"by":97,"text":98},"4909866","sgdesign","It's really hard to find good web app design resources, and Nathan has really come out with great material. And great landing page by the way, there's a lot you can learn from…",{"value":100,"source":67,"evidence":101},"Previous book by the author was useful",[102],{"id":103,"by":104,"text":105},"4909994","charlieirish","It's really hard to find good concise help in this area, if Nathan's previous book: http:\u002F\u002Fnathanbarry.com\u002Fapp-design-handbook\u002F is anything to go by, this should be excellent.…",[107,116,128],{"value":108,"source":67,"evidence":109},"The $200 package is too expensive for the value shown",[110,111,112],{"id":70,"by":71,"text":72},{"id":74,"by":75,"text":76},{"id":113,"by":114,"text":115},"4910703","jongold","Couple of things: - Get rid of the MailChimp, Facebook logos etc. On scanning it's shady. - The whole site comes across as a bit of a skeezy sales letter. You're a designer,…",{"value":117,"source":67,"evidence":118},"Logos of Facebook, FreshBooks and MailChimp imply endorsement",[119,123,127],{"id":120,"by":121,"text":122},"4910146","Agustus","I edited your site to solve the issues and uploaded to imgur. (The matrix is from CrazyEgg, but take the idea). http:\u002F\u002Fimgur.com\u002FslYOb Here is my walkthrough of the site: 1.…",{"id":124,"by":125,"text":126},"4910446","justjimmy","Please remove the Facebook, Mailchimp etc logos. It really leaves a bad taste - it's a practice to show those on a landing when either the companies whose logo are featured, are…",{"id":113,"by":114,"text":115},{"value":129,"source":67,"evidence":130},"Package comparison and pricing layout are hard to compare",[131,132,133],{"id":120,"by":121,"text":122},{"id":113,"by":114,"text":115},{"id":134,"by":135,"text":136},"4910294","brentm","I think you should take another look at your package overview images. The package for $79 and the package for $199 look about the same from a glance. I see that the packages…",[138,149,156],{"value":139,"source":67,"evidence":140},"Add a clear buy button or call to action at the bottom",[141,145],{"id":142,"by":143,"text":144},"4909900","narad","@nathanbarry Quick Question: Why there is no button or call-for-action after the last line? \" So, are you ready to buy the book now?\"",{"id":146,"by":147,"text":148},"4910452","mgkimsal","Very bottom \"So, are you ready to buy the book now?\" But no link\u002Fbutton\u002Fcall to action - I'd need to scroll back up and parse out which action to take from the visual stuff…",{"value":150,"source":67,"evidence":151},"Print edition of the book",[152],{"id":153,"by":154,"text":155},"4910003","cschmidt","Any chance you're going to have the book printed? I like reading on paper, still.",{"value":157,"source":67,"evidence":158},"Show the book length and testimonials",[159,163],{"id":160,"by":161,"text":162},"4910462","rdrey","Ummm... might be my mistake, but I can't spot any indication of how long your book is. I did quickly look through the sample and the book seems to be very useful, but I'd like…",{"id":164,"by":165,"text":166},"4910891","TommyDANGerous","Nice site, pricey tag. I will wait for testimonials.",[168,172],{"value":169,"source":67,"evidence":170},"Who is the author and why should readers trust him",[171],{"id":70,"by":71,"text":72},{"value":173,"source":67,"evidence":174},"Is the book useful for designers not building for hackers",[175],{"id":113,"by":114,"text":115},[177,181],{"value":178,"source":67,"evidence":179},"Don't Make Me Think",[180],{"id":74,"by":75,"text":76},{"value":182,"source":67,"evidence":183},"Rocket Surgery Made Easy",[184],{"id":74,"by":75,"text":76},{"comments":186,"answered":187,"key":188},20,11,[189,192,193],{"id":190,"text":191},"4910169","The worst thing is to have people not buy, but have no idea what kept them from making the purchase. So thank you for the feedback! I'm not someone super famous, but I have…",{"id":63,"text":64},{"id":194,"text":195},"4910370","Mike, Thanks for the feedback (I've read nearly every article on your site). I'll definitely try out some different layouts for the packages. I wanted to see what affect flipping…",{"commenters":197,"max_depth":198,"maker_replies":186,"first_comment_mins":198,"lifespan_hours":199},63,7,61,[201,203,207,211,215,219,221,224,227,230,233,236,238,240,244,247,250,253,254,256,259,261,265,267,270,272,274,277,280,282,285,288,291,295,297,300,303,305,308,310,313,314,317,319,323,326,327,329,331,333,336,337,339,341,343,345,348,351,355,357,359,361,363,365,367,369,374,377,379,381,383,386,388,390,392,395,398,400,404,406,408,409,414,418,421,423,426,428,430,433,436,438,442,444,449,452,456,458,462,465,467,469,472,476,478,480,484,487,491,493],[70,43,44,202,71,43],"maker\u002Fcritical\u002Fpricing",[204,43,44,205,206,43],"4910165","project\u002Fcritical\u002Fpricing","Draiken",[208,43,48,209,210,43],"4910261","project\u002Fpositive\u002Fpricing","bdunn",[212,43,43,213,214,43],"4910728","commenter\u002Fneutral\u002Fpricing","MightyKlong",[216,43,43,217,218,43],"4911730","commenter\u002Fneutral\u002Fnone","gabewallace",[190,43,43,220,11,44],"maker\u002Fneutral\u002Fnone",[222,43,40,220,223,43],"4910303","taude",[225,43,44,205,226,43],"4910727","tucson",[228,43,43,217,229,43],"4910243","tomasien",[231,43,43,217,232,43],"4910352","chris_p",[234,43,43,217,235,43],"4924200","dwolfson20",[237,43,43,213,235,43],"4924194",[120,44,44,239,121,43],"project\u002Fcritical\u002Fdesign",[241,44,40,242,243,43],"4910194","project\u002Fmixed\u002Fdesign","newbie12",[245,44,40,246,121,43],"4910484","project\u002Fneutral\u002Fdesign",[248,44,44,239,249,43],"4910734","polyfractal",[251,44,44,239,252,43],"4911205","mnicole",[74,49,44,205,75,43],[63,49,43,255,11,44],"maker\u002Fneutral\u002Fpricing",[257,49,40,255,258,43],"4910322","flyosity",[194,49,43,260,11,44],"maker\u002Fneutral\u002Fdesign",[262,49,40,263,264,43],"4910667","project\u002Fneutral\u002Fpricing","pc86",[266,49,43,255,11,44],"4910758",[268,49,40,260,269,43],"4910918","javajosh",[271,49,44,205,75,43],"4911167",[273,49,48,209,235,43],"4924236",[275,40,44,239,276,43],"4909939","kaolinite",[278,40,44,239,279,43],"4909982","mattmanser",[281,40,43,220,11,44],"4909993",[283,40,44,284,279,43],"4910037","maker\u002Fcritical\u002Fdesign",[286,40,43,217,287,43],"4910061","nkohari",[289,40,43,217,290,43],"4910126","obstacle1",[292,40,43,293,294,43],"4910911","commenter\u002Fneutral\u002Fdesign","zedzed",[296,40,44,239,252,43],"4911640",[298,40,40,220,299,43],"4910909","brown9-2",[301,40,48,302,229,43],"4910122","project\u002Fpositive\u002Fdesign",[304,40,44,239,276,43],"4910251",[306,40,44,239,307,43],"4910269","MikeKusold",[309,40,43,217,229,43],"4911098",[311,40,44,312,299,43],"4910905","project\u002Fcritical\u002Fnone",[78,33,48,302,79,43],[315,33,44,205,316,43],"4909980","ruswick",[318,33,43,220,11,44],"4910004",[320,33,43,321,322,43],"4910312","other\u002Fneutral\u002Fnone","Jacob4u2",[324,33,43,325,11,44],"4910415","maker\u002Fpositive\u002Fnone",[124,48,44,239,125,43],[328,48,44,239,249,43],"4910678",[330,48,40,246,269,43],"4910923",[332,48,44,239,75,43],"4911076",[103,334,48,335,104,43],6,"project\u002Fpositive\u002Fnone",[113,198,44,239,114,43],[338,198,44,239,114,43],"4910785",[340,198,40,246,210,43],"4911235",[342,198,44,239,114,43],"4911562",[56,344,43,220,11,44],8,[346,344,48,325,347,43],"4909809","rob41",[349,344,48,325,350,43],"4910052","walke",[352,38,44,353,354,43],"4910230","project\u002Fcritical\u002Fdocs","kmfrk",[356,38,43,220,11,44],"4910248",[142,358,40,260,143,43],10,[360,358,43,260,11,44],"4909917",[362,358,40,246,79,43],"4909937",[364,358,43,260,11,44],"4910147",[160,187,40,366,161,43],"project\u002Fneutral\u002Fdocs",[368,187,43,366,11,44],"4910474",[370,371,48,372,373,43],"4909924",12,"project\u002Fpositive\u002Fidea","ngokevin",[375,18,48,209,376,43],"4910345","omarchowdhury",[153,31,40,378,154,43],"project\u002Fneutral\u002Fnone",[380,31,43,220,11,44],"4910007",[382,31,40,263,354,43],"4910233",[384,31,40,378,385,43],"4910288","aoporto",[387,31,43,263,11,44],"4910422",[389,31,43,213,269,43],"4910972",[391,31,43,255,11,44],"4911285",[393,31,43,213,394,43],"4911561","uptown",[396,31,43,213,397,43],"4921669","halcyondaze",[399,31,43,213,154,43],"4911818",[401,402,48,302,403,43],"4914854",15,"daem0n",[134,405,44,239,135,43],16,[407,405,40,246,135,43],"4910305",[146,41,40,246,147,43],[410,411,40,412,413,43],"4910614",18,"project\u002Fmixed\u002Fpricing","freddywang",[415,416,44,205,417,43],"4910375",19,"cnicolaou",[419,186,48,335,420,43],"4910032","ddewit",[422,186,43,220,11,44],"4910216",[424,425,40,246,347,43],"4909822",21,[427,425,43,260,11,44],"4909832",[429,425,40,246,93,43],"4909969",[431,425,43,217,432,43],"4910958","dlehman",[434,425,40,246,435,43],"4910132","phpnode",[437,425,40,246,210,43],"4910306",[439,440,44,205,441,43],"4910203",22,"gerasini",[443,440,44,205,441,43],"4914880",[445,446,48,447,448,43],"4911791",23,"maker\u002Fpositive\u002Fidea","sadlyNess",[450,451,40,246,385,43],"4910245",24,[453,454,40,246,455,43],"4909875",25,"benaiah",[457,454,43,260,11,44],"4909887",[459,460,40,246,461,43],"4910028",26,"shawnjanas",[463,3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