[{"data":1,"prerenderedAt":685},["ShallowReactive",2],{"project-5675229":3},{"id":4,"name":5,"line":6,"line_source":7,"title":8,"url":9,"domain":10,"maker":11,"posted_at":12,"year":13,"points":14,"comments":15,"rank_in_year":16,"shown_in_year":17,"top":18,"tier":19,"category":20,"subcategory":21,"format":22,"keywords":23,"reception":28,"sentiment":29,"stance_mix":30,"scored_comments":35,"aspects":36,"strip":48,"post_text":50,"what":51,"said":104,"maker_in_thread":253,"shape":265,"grid":269,"attempts":648,"same_week":649,"maker_shows":49,"maker_hidden":678,"reader_version":679,"card":680},"5675229","Uncover","I learned to code to launch my new startup","title","Show HN: I learned to code to launch my new startup","https:\u002F\u002Fwww.uncover.com\u002F","uncover.com","spencerfry",1368031478,2013,178,140,89,1739,6,"notable","web_saas","employee recognition and benefits","web_app",[24,25,26,27],"employee recognition","employee rewards","employee benefits","perks platform","debated",-0.08,{"positive":31,"neutral":32,"mixed":33,"critical":34},18,19,7,28,72,{"design":37,"pricing":38,"idea":41,"docs":43,"privacy":46,"execution":47},{"positive":18,"critical":33},{"positive":39,"critical":40},0,3,{"positive":42,"critical":33},4,{"positive":44,"critical":45},1,5,{"positive":44,"critical":44},{"positive":39,"critical":44},[40,44,44,44,40,44,44,39,45,45,40,44,45,44,44,44,45,44,45,44,40,40,40,40,45,44,44,44,45,49,44,39,44,45,44,45,45,44,40,45],2,"Please check it out. I spent all of 2012 learning to code to launch what would eventually become Uncover. I'm super excited to announce that we're finally live.\n\nHere's a blog post I wrote on how we got there and a little story behind the startup: http:\u002F\u002Fspencerfry.com\u002Fintroducing-uncover",{"problem":52,"audience":63,"pricing":70,"motivation":82,"time_to_build":90,"stack":94,"openness":101,"stage":102,"team_size":103},{"value":53,"source":54,"evidence":55},"Employers lack an effective way to recognize and reward employees","inferred",[56,60],{"id":57,"by":58,"text":59},"5675392","MatthewB","Great job! Looking back, you'll see that learning to code was one of the best decisions you made. One minor thing - it took me about 7-10 seconds to understand what your product…",{"id":61,"by":11,"text":62},"5675469","Thank you! That's part of what we believe: \"Discounts aren't effective. There's a difference between 'here's a discount' and offering something special.\"",{"value":64,"source":65,"evidence":66},"Employers, initially online startups","maker",[67],{"id":68,"by":11,"text":69},"5675597","We'd love to work with non-startups and non-online clients. I think that'll be a big part of our market as we continue to grow. During our beta it was only online startups. We…",{"value":71,"source":65,"evidence":72},"Employer charged $5 per employee; charged only for benefits employees use",[73,76,79],{"id":74,"by":11,"text":75},"5676263","We also only charge the employer for benefits the employees actually use.",{"id":77,"by":11,"text":78},"5676020","This is not how Uncover works. We specifically designed it to avoid this. The company is only charged for benefits that the employee uses. Therefore, if an employee doesn't care…",{"id":80,"by":11,"text":81},"5675481","Thanks, tannerc! We're going to put up a Pricing page. We wanted to release as quickly as possible, so a few pages didn't make the marketing site: Pricing, About, FAQ, Customer…",{"value":83,"source":65,"evidence":84},"Maker learned to code to launch a startup and wanted to see the idea shipped",[85,87],{"id":86},"post",{"id":88,"by":11,"text":89},"5675967","Thank you, muster! Happy to answer your questions. 1. I've dabbled in web design for a longtime, although I did not design Uncover's marketing site. jakeprzespo.com did that. I…",{"value":91,"source":65,"evidence":92},"Learned to code starting February 2012, launched end of 2012",[93],{"id":88,"by":11,"text":89},[95],{"value":96,"source":65,"evidence":97},"Ruby on Rails",[98],{"id":99,"by":11,"text":100},"5675918","Sure. I wrote a little bit about it here http:\u002F\u002Fspencerfry.com\u002Fwhy-and-when-to-learn-to-program and I'll write more about that on my blog in the near future. We're using Ruby on…","unknown","launched","company",{"praise":105,"objections":141,"requests":176,"questions":208,"alternatives":235},[106,122,133],{"value":107,"source":108,"evidence":109},"Clean, sharp design and simple site","commenter",[110,114,118],{"id":111,"by":112,"text":113},"5675776","thelarry","Really sharp! I've been developing for years and a lot of my stuff doesn't look this sharp... =\u002F",{"id":115,"by":116,"text":117},"5675665","swat535","I love the simplicity of this website! It also tackles a good problem employers have.",{"id":119,"by":120,"text":121},"5675328","cjreyes","great looking site!",{"value":123,"source":108,"evidence":124},"Tailored rewards concept fills a real gap",[125,129],{"id":126,"by":127,"text":128},"5675396","alabut","This is very cool and a problem worth solving. Rypple is first the startup I heard of that focused on making employees feel good rather than simply tracking them but it only…",{"id":130,"by":131,"text":132},"5675424","klintcho","Love this service\u002Fidea, because i think (at least here in sweden) employee benefits lacks precisely this, cheap but qualitative benefits (which are not only discounts), like a…",{"value":134,"source":108,"evidence":135},"Impressive for a first coding project",[136,140],{"id":137,"by":138,"text":139},"5675676","beebs93","Just going to spit out what first came into my head: - Pretty nice looking website for rolling sushi! - I can sign up to reward my employees by learning to roll sushi? Something…",{"id":111,"by":112,"text":113},[142,158,165],{"value":143,"source":108,"evidence":144},"Homepage message unclear; hard to tell what product does",[145,146,150,154],{"id":57,"by":58,"text":59},{"id":147,"by":148,"text":149},"5675842","btbuildem","I have no idea what your website does.",{"id":151,"by":152,"text":153},"5675889","debian69","What code , i just see a website.....",{"id":155,"by":156,"text":157},"5676086","matthuggins","I would swap the left\u002Fright sides of the homepage. You were giving me \"reasons\" for your product when I didn't know what it was yet, and I had to look around to figure out what…",{"value":159,"source":108,"evidence":160},"Reasons rotating carousel distracts from explaining product",[161],{"id":162,"by":163,"text":164},"5675928","devgutt","I think \"the reason thing\" changing pictures all the time is an inconvenient\u002Fannoying distraction. Cool effect but it doesn't help to explain your service at all (neither sells…",{"value":166,"source":108,"evidence":167},"Pricing not shown upfront",[168,172],{"id":169,"by":170,"text":171},"5675464","tannerc","The site and service look absolutely great, nice work. One thing that caught my attention and raised a red flag though was the $5 per employee mention on the how it works page.…",{"id":173,"by":174,"text":175},"5675858","Siecje","You should be able to see most of the rewards without signing up.",[177,189,204],{"value":178,"source":108,"evidence":179},"Move headline or reason copy to top-left for clarity",[180,184,185],{"id":181,"by":182,"text":183},"5675570","peterjancelis","Very nice work! Could you maybe test switching the left and right part of the above the fold part? When I visited I started reading something about Sushi making and assumed you…",{"id":155,"by":156,"text":157},{"id":186,"by":187,"text":188},"5681476","lsemel","Nice work! I thought it was pretty obvious what the startup does, thought I might put the headline \"Reward Your Employees\" left, or top center, where it's likely to be the first…",{"value":190,"source":108,"evidence":191},"Publish how the founder learned to code",[192,196,200],{"id":193,"by":194,"text":195},"5675337","resu","Where do you talk about the 'I learned to code' part? I don't see any mention of it on your site or your blog...",{"id":197,"by":198,"text":199},"5675445","cpursley","Awesome. I did however expect a blog post covering how you learned to code, etc etc. Good luck.",{"id":201,"by":202,"text":203},"5675525","a_1","What were the coding steps you took? as too what did you learn first and etc.",{"value":205,"source":108,"evidence":206},"Add pricing and FAQ pages",[207],{"id":80,"by":11,"text":81},[209,221,228],{"value":210,"source":108,"evidence":211},"How did you learn to code and which resources did you use",[212,216,220],{"id":213,"by":214,"text":215},"5675900","princess3000","Would you mind going briefly into what \"I learned to code\" entailed? Did you identify the languages\u002Ftechnologies you needed to learn at first? How did you go about learning them,…",{"id":217,"by":218,"text":219},"5675924","muster","Spencer is my hero, really. I'm learning how to program, and I am doing so, so as to get into the business of starting a startup, and he started a startup, and coded to fit into…",{"id":201,"by":202,"text":203},{"value":222,"source":108,"evidence":223},"How the company name relates to the service",[224],{"id":225,"by":226,"text":227},"5675828","biot","How does the company name relate to the service itself? Do you help uncover \"hidden gem\" employees? Or does a client need to do that themselves, but you only help in arranging…",{"value":229,"source":108,"evidence":230},"Whether benefits are taxable",[231],{"id":232,"by":233,"text":234},"5676552","h1srf","Are benefits like these taxable? My gut feeling is yes.",[236,243,247],{"value":237,"source":108,"evidence":238},"BetterWorks",[239],{"id":240,"by":241,"text":242},"5675318","jonathanjaeger","Similar to BetterWorks? http:\u002F\u002Fwww.crunchbase.com\u002Fcompany\u002Fbetterworks I remember Paige Craig was working on something similar. There was a business there but then when they…",{"value":244,"source":108,"evidence":245},"Rypple",[246],{"id":126,"by":127,"text":128},{"value":248,"source":65,"evidence":249},"AnyPerk",[250],{"id":251,"by":11,"text":252},"5676225","Well, AnyPerk and similar services are discount based. From our what we believe section: \"Discounts aren't effective. There's a difference between \"here's a discount\" and…",{"comments":254,"answered":32,"key":255},48,[256,259,262],{"id":257,"text":258},"5675417","That's good feedback. Definitely continuing to improve the message.",{"id":260,"text":261},"5675567","I actually bought it back in 2006-7. I was working on a local reviews site for a few months before working on Carbonmade, which was my last startup before Uncover.",{"id":263,"text":264},"5678065","Yeah. I was one of the co-founders\u002FCEO for ~4 1\u002F2 years or so. My other co-founders have since moved the company from NYC to Chicago. They're two awesome guys and doing great…",{"commenters":266,"max_depth":33,"maker_replies":254,"first_comment_mins":267,"lifespan_hours":268},81,8,195,[270,272,274,277,278,282,283,287,291,295,298,301,303,306,309,312,314,318,321,325,327,329,330,333,336,339,341,344,346,350,353,357,359,362,365,367,368,369,372,374,375,377,380,383,385,388,390,392,394,398,402,404,407,409,410,413,416,419,422,425,427,431,435,437,439,441,444,448,450,453,455,457,460,461,464,465,469,471,473,478,482,485,488,489,491,495,497,499,501,503,505,507,509,511,513,516,519,521,523,525,526,530,531,533,538,541,543,547,549,553,557,561,564,569,572,575,579,581,585,587,590,592,597,599,603,605,607,612,614,618,620,622,625,627,631,632,636,639,644,646],[57,39,40,271,58,39],"project\u002Fmixed\u002Fdesign",[257,39,39,273,11,44],"maker\u002Fneutral\u002Fdesign",[275,39,40,276,58,39],"5675456","maker\u002Fneutral\u002Fnone",[260,39,39,276,11,44],[279,39,40,280,281,39],"5676998","maker\u002Fneutral\u002Fpricing","dangayle",[263,39,39,276,11,44],[284,39,44,285,286,39],"5675849","project\u002Fcritical\u002Fdesign","fredsters_s",[288,39,40,289,290,39],"5676372","project\u002Fneutral\u002Fdesign","Serow225",[292,39,44,293,294,39],"5675535","project\u002Fcritical\u002Fidea","colkassad",[296,39,44,293,297,39],"5675622","ishener",[299,39,44,293,300,39],"5675693","jontonsoup",[302,39,39,276,11,44],"5675883",[304,39,44,293,305,39],"5676009","davidcristello",[307,39,44,293,308,39],"5679063","kfields",[310,39,40,289,311,39],"5675552","benjamincburns",[313,39,39,273,11,44],"5675571",[315,39,39,316,317,39],"5675668","commenter\u002Fneutral\u002Fnone","matsandre",[319,39,44,285,320,39],"5676386","ereckers",[322,44,44,323,324,39],"5678095","maker\u002Fcritical\u002Fnone","eaurouge",[326,44,39,276,11,44],"5678120",[213,49,40,328,214,39],"maker\u002Fneutral\u002Fdocs",[99,49,39,328,11,44],[331,49,44,323,332,39],"5675977","wmat",[334,49,39,316,335,39],"5676092","onlyup",[337,49,39,338,332,39],"5676170","commenter\u002Fcritical\u002Fnone",[340,49,39,328,11,44],"5676216",[342,49,39,338,343,39],"5678494","ruswick",[345,49,39,316,335,39],"5695620",[347,49,39,348,349,39],"5676667","commenter\u002Fpositive\u002Fnone","dbrian",[351,49,45,352,214,39],"5676096","maker\u002Fpositive\u002Fnone",[354,49,45,355,356,39],"5679510","project\u002Fpositive\u002Fdesign","fab101",[358,40,39,276,11,44],"5675293",[360,40,45,352,361,39],"5675342","stfu",[363,40,40,276,364,39],"5675530","soneca",[366,40,39,276,11,44],"5676241",[217,42,45,352,218,39],[88,42,39,328,11,44],[370,42,44,323,371,39],"5676223","angryasian",[373,42,39,276,11,44],"5676729",[181,45,44,285,182,39],[376,45,39,273,11,44],"5675651",[378,45,40,276,379,39],"5675766","jacktim",[381,45,39,316,382,39],"5675969","thibaut_barrere",[384,45,39,276,11,44],"5676068",[386,18,45,355,387,39],"5676806","WesleyJohnson",[389,18,39,273,11,44],"5676840",[137,33,40,391,138,39],"project\u002Fmixed\u002Fidea",[393,33,39,273,11,44],"5675688",[395,267,44,396,397,39],"5675658","project\u002Fcritical\u002Fpricing","JoeKM",[399,267,39,400,401,39],"5675681","commenter\u002Fneutral\u002Fpricing","beachstartup",[74,267,39,403,11,44],"project\u002Fneutral\u002Fpricing",[405,267,44,396,406,39],"5675701","benatkin",[408,267,39,403,11,44],"5676029",[77,267,39,403,11,44],[411,267,44,412,406,39],"5676929","project\u002Fcritical\u002Fprivacy",[414,267,44,293,415,39],"5678247","seltzered_",[225,417,40,418,226,39],9,"project\u002Fneutral\u002Fidea",[420,417,39,421,11,44],"5675980","maker\u002Fneutral\u002Fidea",[423,417,45,352,424,39],"5676027","mikeknoop",[426,417,39,276,11,44],"5676051",[428,417,44,429,430,39],"5678752","project\u002Fcritical\u002Fdocs","someproduct",[432,433,40,276,434,39],"5676217",10,"wallawe",[436,433,39,276,11,44],"5676233",[193,438,40,328,194,39],11,[440,438,39,328,11,44],"5675346",[442,438,45,443,194,39],"5675470","maker\u002Fpositive\u002Fdocs",[445,446,44,429,447,39],"5675731",12,"3minus1",[449,446,39,328,11,44],"5675847",[451,446,39,452,447,39],"5680317","other\u002Fneutral\u002Fnone",[240,454,40,391,241,39],13,[456,454,39,418,11,44],"5675373",[458,454,40,418,459,39],"5675431","randomdrake",[251,454,39,418,11,44],[169,462,40,463,170,39],14,"project\u002Fmixed\u002Fpricing",[80,462,39,280,11,44],[466,467,39,452,468,39],"5675579",15,"hbharadwaj",[201,470,40,328,202,39],16,[472,470,39,328,11,44],"5675626",[474,475,44,476,477,39],"5675707",17,"maker\u002Fcritical\u002Fdesign","Hilyin",[479,31,45,480,481,39],"5675602","project\u002Fpositive\u002Fidea","hardwaresofton",[483,31,39,484,11,44],"5675646","maker\u002Fpositive\u002Fidea",[486,31,39,487,481,39],"5675894","commenter\u002Fneutral\u002Fidea",[162,32,40,271,163,39],[490,32,39,273,11,44],"5675943",[492,493,40,271,494,39],"5675898",20,"octernion",[496,493,39,273,11,44],"5675931",[126,498,45,480,127,39],21,[500,498,39,421,11,44],"5675515",[502,498,40,421,127,39],"5675589",[504,498,39,484,11,44],"5675891",[186,506,44,285,187,39],22,[147,508,44,429,148,39],23,[510,508,39,328,11,44],"5675854",[512,508,44,429,148,39],"5720568",[151,514,44,515,152,39],24,"project\u002Fcritical\u002Fnone",[517,514,39,316,518,39],"5677145","aashay",[155,520,44,285,156,39],25,[522,520,39,273,11,44],"5676120",[130,524,45,480,131,39],26,[61,524,39,421,11,44],[527,528,40,271,529,39],"5678372",27,"taternuts",[173,34,44,396,174,39],[532,34,39,273,11,44],"5676061",[534,535,40,536,537,39],"5675551",29,"maker\u002Fneutral\u002Fexecution","dpolaske",[539,540,40,421,518,39],"5677151",30,[542,540,39,421,11,44],"5678595",[544,545,44,285,546,39],"5676025",31,"gfodor",[548,545,39,273,11,44],"5676036",[550,551,39,452,552,39],"5675523",32,"israelforst",[554,555,39,452,556,39],"5675803",33,"sigmavirus24",[558,559,39,452,560,39],"5676373",34,"rjzzleep",[562,559,39,316,563,39],"5676398","meigwilym",[565,566,44,567,568,39],"5675440",35,"maker\u002Fcritical\u002Fexecution","metaphorm",[570,566,39,316,571,39],"5675542","umsm",[573,566,39,316,574,39],"5675670","Kiro",[576,577,45,352,578,39],"5677517",36,"ryangilbert",[111,580,45,355,112,39],37,[582,583,45,480,584,39],"5675466",38,"thorntonbf",[586,583,39,421,11,44],"5675620",[197,588,44,589,198,39],39,"maker\u002Fcritical\u002Fdocs",[591,588,39,276,11,44],"5675522",[593,594,39,595,596,39],"5675438",40,"commenter\u002Fpositive\u002Fidea","stevenp",[598,594,39,276,11,44],"5675488",[600,601,40,418,602,39],"5679386",41,"machilin",[115,604,45,355,116,39],42,[606,604,39,276,11,44],"5675691",[608,609,45,610,611,39],"5675439",43,"project\u002Fpositive\u002Fprivacy","andrewhillman",[613,609,39,276,11,44],"5675518",[615,616,40,418,617,39],"5675922",44,"relaxitup",[619,616,39,316,11,44],"5676137",[232,621,40,418,233,39],45,[623,621,39,624,11,44],"5676736","project\u002Fneutral\u002Fdocs",[626,621,44,293,406,39],"5677872",[628,629,40,418,630,39],"5675563",46,"orangethirty",[68,629,39,418,11,44],[633,634,39,452,635,39],"5676882",47,"edoceo",[637,254,45,355,638,39],"5676953","drorweiss",[640,641,45,642,643,39],"5675663",49,"project\u002Fpositive\u002Fnone","mharis",[119,645,45,355,120,39],50,[647,645,39,276,11,44],"5675394",[],[650,655,660,665,670,674],{"id":651,"name":652,"points":653,"category":654},"5672515","Flattest 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