[{"data":1,"prerenderedAt":391},["ShallowReactive",2],{"project-9096843":3},{"id":4,"name":5,"line":6,"line_source":7,"title":8,"url":9,"domain":10,"maker":11,"posted_at":12,"year":13,"points":14,"comments":15,"rank_in_year":16,"shown_in_year":17,"top":18,"tier":19,"category":20,"subcategory":21,"format":22,"keywords":23,"reception":29,"sentiment":30,"stance_mix":31,"scored_comments":35,"aspects":36,"strip":44,"post_text":47,"what":48,"said":89,"maker_in_thread":180,"shape":190,"grid":193,"attempts":352,"same_week":353,"maker_shows":40,"maker_hidden":383,"reader_version":384,"card":385},"9096843","Sonar","Add “Magic” to Your Business","title","Show HN: Add “Magic” to Your Business","http:\u002F\u002Fblog.sendsonar.com\u002F2015\u002F02\u002F23\u002Fadd-magic-to-your-business\u002F","blog.sendsonar.com","MatthewB",1424723838,2015,84,69,316,2565,13,"notable","web_saas","customer messaging platform","web_app",[24,25,26,27,28],"sms customer service","text messaging","twilio","customer support","two-way sms","mixed",-0.171,{"positive":32,"neutral":18,"mixed":33,"critical":34},7,0,14,34,{"idea":37,"design":39,"execution":41,"docs":43},{"positive":38,"critical":38},6,{"positive":33,"critical":40},2,{"positive":33,"critical":42},3,{"positive":33,"critical":33},[33,45,45,46,33,33,42,46,46,45,46,42,46,45,42,46,46,33,33,33,33,45,42,42,33,46,46,42,42,45,42,42,46,46,45,46,42,46,33,33],5,1,null,{"problem":49,"audience":59,"pricing":47,"motivation":65,"time_to_build":47,"stack":74,"openness":87,"stage":88,"team_size":87},{"value":50,"source":51,"evidence":52},"Lets businesses offer text-message based service to customers without building messaging infrastructure.","maker",[53,56],{"id":54,"by":11,"text":55},"9096928","hey all - matt from Sonar here. happy to answer any questions. you can offer Magic-like service to your customers within minutes with Sonar.",{"id":57,"by":11,"text":58},"9097028","great question. the main reason to use Sonar over twilio is that you'd have to essentially build our platform to be able to offer service like Magic. You need to be able to…",{"value":60,"source":61,"evidence":62},"Businesses wanting SMS-based customer service","inferred",[63,64],{"id":54,"by":11,"text":55},{"id":57,"by":11,"text":58},{"value":66,"source":51,"evidence":67},"Maker loves SMS and wants to show businesses how to apply it to their own services.",[68,71],{"id":69,"by":11,"text":70},"9097170","We loved their implementation of SMS and so did a lot of other people. We aren't saying \"here's how to build a better version\" as own main point but rather, if you want to add…",{"id":72,"by":11,"text":73},"9097182","Exactly our purpose. We want to show other businesses how to do what Magic did (at least the texting piece). Execution is everything though.",[75,79],{"value":76,"source":51,"evidence":77},"Twilio",[78],{"id":57,"by":11,"text":58},{"value":80,"source":81,"evidence":82},"Ruby (gem)","commenter",[83],{"id":84,"by":85,"text":86},"9097486","joshmn","I couldn't agree more. I can only imagine the disconnect the author of this must feel. Author, whomever, this is great work. I can see it being very useful for certain…","unknown","launched",{"praise":90,"objections":108,"requests":139,"questions":146,"alternatives":165},[91,101],{"value":92,"source":81,"evidence":93},"Simple, low-friction SMS interaction with no logins",[94,97],{"id":95,"by":11,"text":96},"9097149","I believe a lot of the value is the simplicity of SMS. No logins, save the number in your phone and just text them like you would your friend with a request...done! You're right…",{"id":98,"by":99,"text":100},"9097080","jimlei","I actually do like this concept. I've always found it cumbersome that online support is a live session where either one of you can get disconnected at any time, or that you might…",{"value":102,"source":81,"evidence":103},"Useful for small businesses with personal client management",[104],{"id":105,"by":106,"text":107},"9097336","primitivesuave","It's really frustrating to me when a Show HN gets thrashed this way. Every developer puts love into what they build, and most of the people here are developers that hopefully…",[109,122,132],{"value":110,"source":81,"evidence":111},"Post seen as opportunistic advertising piggybacking on Magic's launch",[112,116,119],{"id":113,"by":114,"text":115},"9097081","pothibo","I really don't like this opportunistic BS. These guys yesterday struggled with their launch and you took that opportunity to tell the world how to build a better clone? Cheap…",{"id":117,"by":114,"text":118},"9097129","It's nothing like you describe. They go to great length to say how they love Magic to turn around and tell the world how to do build a better clone. Did they write about the…",{"id":120,"by":114,"text":121},"9097212","The fact that you acknowledge the opportunistic part of my comment proves my point. Yes, when you love something so damn much, you don't go out there and tell people how to build…",{"value":123,"source":81,"evidence":124},"Long codes raise FCC and spam compliance concerns",[125,129],{"id":126,"by":127,"text":128},"9097311","comrade1","Is this using a long code or a short code? The examples seem to show a long code, which is basically a phone number. The FCC is in the process of cracking down on companies that…",{"id":130,"by":11,"text":131},"9097394","We use long codes. There's a distinct difference between marketing\u002Fspam and customer service\u002Fsupport. When a customer initiates the conversation via text, it is generally seen as…",{"value":133,"source":81,"evidence":134},"SMS is poor for complex multi-step orders",[135],{"id":136,"by":137,"text":138},"9097432","Animats","Right. Ordering stuff over SMS isn't that great an idea. There's going to be a lot of back and forth - what size do you want, is it OK if your flight has a change of planes at…",[140],{"value":141,"source":81,"evidence":142},"Plugins for Salesforce, WHMCS, or Zendesk",[143],{"id":144,"by":85,"text":145},"9098105","To make this really interesting, have you thought about making plugins\u002Faddons for, say, SalesForce\u002FWHMCS\u002FZenDesk? A plugin there could easily allow this thing to skyrocket.",[147,157],{"value":148,"source":81,"evidence":149},"How payment info is captured and tied to phone numbers",[150,154],{"id":151,"by":152,"text":153},"9097229","dinisp","Can you give some insight in how a business would capture unique payment info related to a phone # in Stripe? Is there a payment link sent to users?",{"id":155,"by":11,"text":156},"9097265","I don't know how they're doing payments exactly but if I had to guess they are recording a customer's credit card info to stripe and associate to a phone number somewhere. Since…",{"value":158,"source":81,"evidence":159},"Why use Sonar instead of Twilio",[160,164],{"id":161,"by":162,"text":163},"9097008","klochner","why would someone choose sonar over twilio?",{"id":57,"by":11,"text":58},[166,169,176],{"value":76,"source":81,"evidence":167},[168],{"id":161,"by":162,"text":163},{"value":170,"source":81,"evidence":171},"Magic",[172],{"id":173,"by":174,"text":175},"9097122","RaphiePS","I think this completely misses the point. The \"magic\" part of Magic isn't that it's over text -- that's just an implementation detail. Rather, the value is that it navigates all…",{"value":177,"source":81,"evidence":178},"Amazon and web ordering",[179],{"id":136,"by":137,"text":138},{"comments":181,"answered":38,"key":182},12,[183,186,187],{"id":184,"text":185},"9097561","Thanks for the kind words:) Luckily, there weren't too many negative comments but I was happy to address their concerns. Can't make everyone happy (especially on the internet).",{"id":95,"text":96},{"id":188,"text":189},"9097580","For more applications, a couple back and forths is all it will take. Then, you can have your preferences saved for next time. For me, I'd rather send a few text messages back and…",{"commenters":191,"max_depth":45,"maker_replies":181,"first_comment_mins":34,"lifespan_hours":192},35,10,[194,196,198,200,202,206,210,212,216,219,221,224,227,230,233,235,238,239,240,243,246,247,249,252,254,255,259,262,265,267,269,272,275,277,280,283,284,285,286,290,292,295,296,297,300,302,304,306,308,312,315,318,320,322,325,329,331,333,334,337,338,340,343,345,346,349],[105,33,33,195,106,33],"commenter\u002Fpositive\u002Fnone",[84,33,45,197,85,33],"maker\u002Fpositive\u002Fnone",[184,33,33,199,11,46],"maker\u002Fneutral\u002Fnone",[144,33,45,201,85,33],"project\u002Fpositive\u002Fidea",[203,33,33,204,205,33],"9097660","commenter\u002Fneutral\u002Fnone","larrys",[207,33,46,208,209,33],"9097936","project\u002Fcritical\u002Fnone","coderdude",[211,33,33,204,106,33],"9099156",[213,46,33,214,215,33],"9097219","other\u002Fneutral\u002Fnone","nemo44x",[217,46,33,214,218,33],"9097253","maxerickson",[220,46,33,214,215,33],"9097339",[222,46,42,223,218,33],"9097389","project\u002Fneutral\u002Fidea",[225,46,46,226,215,33],"9097414","project\u002Fcritical\u002Fidea",[228,46,42,223,229,33],"9097492","prawn",[231,46,46,232,215,33],"9097567","project\u002Fcritical\u002Fdesign",[234,46,45,201,229,33],"9097408",[236,46,33,237,215,33],"9097435","other\u002Fneutral\u002Fidea",[173,40,46,226,174,33],[95,40,33,223,11,46],[241,40,42,223,242,33],"9097201","alex_c",[244,40,46,226,245,33],"9097374","digikata",[136,40,46,232,137,33],[188,40,33,248,11,46],"project\u002Fneutral\u002Fdesign",[250,40,45,201,251,33],"9097578","JamesSwift",[151,42,42,253,152,33],"project\u002Fneutral\u002Fexecution",[155,42,33,253,11,46],[256,42,46,257,258,33],"9097294","project\u002Fcritical\u002Fexecution","jusben1369",[54,260,33,261,11,46],4,"project\u002Fneutral\u002Fnone",[263,260,46,226,264,33],"9096984","NiklasPersson",[266,260,33,223,11,46],"9097000",[268,260,33,204,264,33],"9097027",[270,260,33,204,271,33],"9097121","gk1",[273,260,33,204,274,33],"9097127","freehunter",[276,260,33,204,106,33],"9097241",[278,260,33,204,279,33],"9097005","gettingreal",[281,260,33,204,282,33],"9097074","jsmthrowaway",[98,260,45,201,99,33],[161,260,42,223,162,33],[57,260,33,253,11,46],[287,45,42,288,289,33],"9097307","project\u002Fneutral\u002Fdocs","etrautmann",[291,45,33,199,11,46],"9097511",[293,38,33,214,294,33],"9099125","benhov71",[126,32,46,257,127,33],[130,32,33,253,11,46],[298,32,46,257,299,33],"9097401","300bps",[301,32,33,253,11,46],"9097415",[303,32,42,253,127,33],"9097459",[305,32,42,253,299,33],"9097782",[307,32,42,253,127,33],"9097428",[309,310,45,201,311,33],"9097868",8,"curiously",[313,310,42,261,314,33],"9098116","vishaldpatel",[316,317,42,253,311,33],"9098009",9,[319,317,42,253,314,33],"9098041",[321,192,46,226,215,33],"9097388",[323,192,33,214,324,33],"9097980","dang",[326,327,33,214,328,33],"9097259",11,"folken",[113,181,46,330,114,33],"maker\u002Fcritical\u002Fnone",[332,181,45,201,271,33],"9097109",[117,181,46,330,114,33],[335,181,33,204,336,33],"9097198","stanmancan",[72,181,33,223,11,46],[339,181,42,223,274,33],"9097143",[341,181,46,226,342,33],"9097155","mod",[69,181,33,344,11,46],"maker\u002Fpositive\u002Fidea",[120,181,33,204,114,33],[347,181,33,204,348,33],"9097298","techpeace",[350,181,33,237,351,33],"9097858","bmelton",[],[354,359,364,368,373,378],{"id":355,"name":356,"points":357,"category":358},"9096002","visadoor H1B salary histogram",322,"learning_science",{"id":360,"name":361,"points":362,"category":363},"9076558","Gun v0.1.0",173,"data",{"id":365,"name":366,"points":367,"category":358},"9072842","SQL Teaching",166,{"id":369,"name":370,"points":371,"category":372},"9087108","Exa",132,"dev_tools",{"id":374,"name":375,"points":376,"category":377},"9089778","RemoteOK",100,"productivity",{"id":379,"name":380,"points":381,"category":382},"9109775","DonglePi",92,"hardware",false,"v2",{"id":386,"name":5,"line":6,"ai":383,"cat":20,"year":13,"points":14,"comments":15,"rec":29,"s":387,"top":18,"kw":388,"maker":11,"domain":10,"tier":19,"attempts":33,"strip":389,"url":9,"mix":390,"praise":92,"objection":110,"sub":21},9096843,-0.17,[24,25,26,27,28],"0551003115131531100005330113353311513100",[32,18,33,34],1794036528734]