EthicalAds

Web and SaaS

ad network

SHOW HN2022

189points
74comments
#307of 2,570 in 2022
Top 12%of 2022 by points

How HN took it

DebatedReal support and real criticism

12 positive, 17 neutral or asking, 2 mixed, 15 critical, out of 46 comments about the project. Thread score -0.05.

Idea: 6 for, 5 againstPricing: 1 for, 3 againstDesign: 0 for, 3 againstPrivacy: 1 for, 1 againstPerformance: 1 for, 1 against

The thread, comment by comment

Each row is a top-level comment and its replies, in HN's order. Select a cell to open that comment on HN.

positive neutral or mixed critical about another commenter or something else the maker

What HN said

What people liked

  • Non-tracking, non-intrusive ads with good tech-niche quality

    From 1 comment
    • Have been using this network for 6+ (?) months now on my blog [1], and I've been amazed. The current CPM is well higher than what Google AdSense used to give (at least many years…
      cunidev on HN
  • Fast, responsive website

    From 1 comment
    • What an exceptionally fast and responsive website. Gives a very good first impression. Does anyone have additional examples of non-intrusive ad-networks and similar? I'd like to…
      marginalia_nu on HN

Objections

  • CPM prices seen as high for advertisers

    From 2 comments
    • Professional marketing person here. I think this is pretty neat! I would definitely consider chucking a few dollars into something like this. Especially since it has a nice,…
      legitster on HN
    • Love this idea, but Wow.. those are some crazy CPM numbers. Would it not be a better idea to shoot for CPC?
      matt-p on HN
  • Developers are a hard audience to advertise to

    From 1 comment
    • Professional marketing person here. I think this is pretty neat! I would definitely consider chucking a few dollars into something like this. Especially since it has a nice,…
      legitster on HN
  • DNT handling criticized as not honoring user intent

    From 1 comment
    • > To comply with DNT, we pledge to delete user personal information such as IP addresses in server logs after no more than 10 days. We do this regardless of whether you set the…
      benjaminjosephw on HN

Requests

  • Expand beyond developer audience

    From 2 comments
    • Would love it if you expanded beyond devs, though I know that’s a challenge as it requires building up a new base. I have been keeping an eye on you for a while either way.
      shortformblog on HN
    • Interesting concept. A couple questions: Do you plan on expanding your audience beyond developers to other users such as, for example, the slightly more general group of those…
      tech234a on HN
  • Publish pricing and payout details in an FAQ

    From 1 comment
    • Your site missing key piece sof information. Pricing.. what amount/percentage does a publisher get? What does running an ad cost? What are your maximum daily traffic numbers if I…
      ipaddr on HN

Questions

  • How fraud is detected

    From 1 comment
    • It sounds like you have a good handle on targeting, where you can use contextual information to show ads users are likely to be interested in, but what about fraud detection?…
      jefftk on HN
  • Differences from Carbon Ads

    From 1 comment
    • Could you describe how your service differentiates from Carbon? https://www.carbonads.net/ I've been considering monetizing my blog for a few months, but was only considering a…
      brightball on HN

Alternatives named

  • Carbon Ads

    From 1 comment
    • Could you describe how your service differentiates from Carbon? https://www.carbonads.net/ I've been considering monetizing my blog for a few months, but was only considering a…
      brightball on HN
  • BuySellAds

    From 1 comment
    • Sure -- we have a post about just that topic! https://www.ethicalads.io/alternative-to-carbon-ads/ To be 100% honest, Carbon is a great product, and I do recommend them. I wish…
      ericholscher on HN

Category, keywords, summaries and labels on this page were made by AI (Thread Reader v2) and not checked by hand. Each point links to the comments it came from.

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