Templatical
Productivity
email template builder
SHOW HN2026
How HN took it
16 positive, 7 neutral or asking, 0 mixed, 2 critical, out of 25 comments about the project. Thread score +0.56.
Idea: 9 for, 0 againstExecution: 2 for, 1 againstDocs: 2 for, 0 againstDesign: 1 for, 0 against
The thread, comment by comment
Each row is a top-level comment and its replies, in HN's order. Select a cell to open that comment on HN.
positive neutral or mixed critical about another commenter or something else the maker
What HN said
What people liked
Fills a real gap; email builders are hard and SaaS is expensive
From 3 comments
This is cool! I looked for this in the past. This is the main reason we bothered with mailchimp/hubspot -- simply the ability for nontechnical marketing people to put together…
mushufasa on HNI got you a gold star ;) Excited to use this, as I've been frustrated by vendor lock-in for this exact use case.
rtaylorgarlock on HNThis is great, i've been wanting someone to do this for a while, and was tempted to myself
acallaghan on HN
MJML output is a good choice for cross-client rendering
From 3 comments
Picking MJML as the output format instead of raw HTML is the move. That's the layer where the cross-client pain has already been solved by people more patient than any of us. Two…
shimi1000 on HNAs someone who built a similar open source project (grapesjs), this looks really good Even with LLMs, generating raw HTML emails that render correctly across major email clients…
artf on HNThis looks great! So glad the output is MJML. I will have to see how I can embed it in the project I am working on as I have been wanting to add the feature for clients to build…
MPiccinato on HN
Migration page helps users leave Unlayer
From 2 comments
The migration page is so good. Being stuck in Unlayer is a real thing, and seeing a clear path out makes this much more tempting to adopt.
isaisabella on HNI was thinking this is so nice but too bad I can't use it because I'm so deep into Unlayer. Then I see the the migration page :)
recroad on HN
Objections
Email rendering still needs testing across clients even with MJML
From 1 comment
Even when using mjml you must do render tests of your templates using litmus or a similar service. Mjml is WAY better than hand rolling templates but there are foot guns to be…
stefanfisk on HN
Sustainability of the project is uncertain
From 1 comment
This is cool! I looked for this in the past. This is the main reason we bothered with mailchimp/hubspot -- simply the ability for nontechnical marketing people to put together…
mushufasa on HN
Requests
MCP or API support for managing templates
From 1 comment
Looks good! Do you have an MCP or API in your roadmap? The reason: managing a lot of templates and their placeholders can get out of hand pretty quickly and agents can be a good…
ksajadi on HN
Headless server-side rendering path
From 1 comment
Picking MJML as the output format instead of raw HTML is the move. That's the layer where the cross-client pain has already been solved by people more patient than any of us. Two…
shimi1000 on HN
Questions
Whether data is stored on the maker's server
From 1 comment
does it store our data persistently on your server/system
pratyaksh10 on HN
Whether the project was built by hand or with AI
From 2 comments
did you build it yourself or by AI?
trulayer on HNNot hand-rolled, since you used AI: https://news.ycombinator.com/item?id=48061257
gnabgib on HN
How extensible custom blocks are
From 1 comment
Picking MJML as the output format instead of raw HTML is the move. That's the layer where the cross-client pain has already been solved by people more patient than any of us. Two…
shimi1000 on HN
Alternatives named
Beefree
From 1 comment
Hi looks nice. I am in the process of building a email management system for a client with a small coaching base, and decided to go with Maily to integrate with the React and…
mannanj on HN
Unlayer
From 1 comment
The migration page is so good. Being stuck in Unlayer is a real thing, and seeing a clear path out makes this much more tempting to adopt.
isaisabella on HN
Maily
From 1 comment
Hi looks nice. I am in the process of building a email management system for a client with a small coaching base, and decided to go with Maily to integrate with the React and…
mannanj on HN
GrapesJS
From 1 comment
Looks like a grapes fork?
aeagentic on HN
React Email
From 1 comment
Really cool work. Quick question: is this built on top of React Email?
RyanZhuuuu on HN
Mailchimp
From 1 comment
This is cool! I looked for this in the past. This is the main reason we bothered with mailchimp/hubspot -- simply the ability for nontechnical marketing people to put together…
mushufasa on HN